The National Insurance Commission (NIC) in partnership with the Ghana Insurers Association (GIA) and supported by Graphic Communications, have launched the maiden edition of the Insurance Fair.

The Insurance Fair, which is expected to be an annual event where insurance companies will get the opportunity to showcase insurance products and services to the public, is in furtherance of the industry’s celebration of 'Insurance Awareness Month.'

Speaking at the launch of the Insurance Fair, Commissioner of Insurance, Dr Justice Ofori, encouraged the Ghanaian populace to sign on to insurance policies provided by insurance firms to get protection against unforeseen and unfortunate incidents.

Adding that, the public should take advantage of the Fair to interact with insurance companies to get tailored insurance products that suit their needs.

Also speaking at the launch was the Managing Director of the Graphic Communications Group Limited, Mr Ato Afful, who remarked that Graphic Communications is happy to support the NIC, GIA and all insurance firms in the country to educate the general public on the relevance of insurance and ultimately engender insurance uptake among the public.

Meanwhile, the former President of the Ghana Insurers Association (GIA), Mr Emmanuel Baba Mahama, delivering a public lecture at the launch of the Insurance Fair, tasked insurance firms in the country to change the prevalent “reverse insurance culture” of Ghanaians.

 The “reverse insurance culture”, Mr Mahama noted, is common among Ghanaians in both rural communities and urban centres.

The reverse insurance culture, he explained, exists in the form of Ghanaians receiving some monetary support or having something to fall back on to finance or mitigate risks or disasters when they occur.