The Promasidor Group has appointed its current CEO of Ghana, Festus Tettey as the CEO of ECOWAS excluding Nigeria with immediate effect.

This is part of a strategic plan to strengthen its operations and drive robust growth across the ECOWAS region.

Mr Tettey will oversee its operations across the rest of West Africa excluding Nigeria, ie, (Benin, Burkina Faso, Cape Verde, Cote D’Ivoire, Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Mauritania, Niger, Senegal, Sierra Leone and Togo)

The Group also appointed Mr. Samir Sadaoui as its new CEO for Ghana effective January 06, 2025, reporting to the CEO of ECOWAS excluding Nigeria.

Samir Sadaoui assumes his new role with extensive experience from his past roles as the Commercial Director of Promasidor Algeria, as well as Ghana, during which period he delivered outstanding results and achievements.

In a corporate communique issued by the Group, it commended Festus Tettey for his immense contribution to the robust and solid growth of Promasidor Ghana, having held numerous leadership roles including Sales and Marketing Director, Ghana, Commercial Director of Promasidor Nigeria and recently, CEO Promasidor Ghana for 6 years.

Promasidor Ghana Limited (PGH) is a leading food manufacturing company providing quality food products for the past 25 years following the launch of its flagship brand, Cowbell in 1999.

Since then, the company has pioneered beverage extensions of the Cowbell brand such as Cowbell Coffee, Cowbell Strawberry, Cowbell Mocha and Cowbell Chocomalt amongst others.

Promasidor further exemplified its diverse manufacturing prowess following the launch of its Onga Powder and Tablets variants in 2003 and 2011 respectively.

Promasidor is also a major player in the Infant Cereal category with the Yum Vita brand which was launched in 2014.

The food manufacturing giant introduced its chocolate beverage, Twisco in 2023 to the market.