Promasidor Ghana (PGH) has launched its Proma Moms Empowerment Hub, a groundbreaking initiative, to recognise, support, and celebrate the incredible women who balance the demands of motherhood with professional ambitions.

The launch event brought together enthusiastic moms at PGH to create a supportive community for mothers, connect, share experiences, and navigate the complexities of modern motherhood.

Festus Tetteh, Chief Executive Officer (CEO) of Promasidor ECOWAS, excluding Nigeria and Patron for Proma Moms, emphasised the importance of fostering environments where women can thrive both personally and professionally.

“Proma Moms is more than just a community we are rolling out today; it is a safe space we have collectively created for moms to exchange tips, seek encouragement, and find solidarity in their shared journeys,” he said.

The Human Resource Director at Promasidor Ghana, Nana Hawa Habib Jawula said working moms understand the daily challenge of managing early mornings filled with school runs, meal preparations, and important work commitments.

“This constant balancing act requires resilience, strength, and determination. At PGH, we see you, celebrate you, and we are here to remind you that you’re not alone.”

She said through workshops, meetups, and meaningful conversations, the Proma Moms Empowerment Hub aims to be a beacon of support, encouraging women to embrace their victories big or small and rise above their challenges.

“At PGH, we believe that empowered moms are unstoppable, thriving at home, in the workplace, and beyond” she added.

Promasidor Ghana Limited (PGH) is a leading food manufacturing company providing quality food products for the past 25 years following the launch of its flagship brand, Cowbell, in 1999.

Since then, the company has pioneered beverage extensions of the Cowbell brand, such as Cowbell Coffee, Cowbell Strawberry, Cowbell Mocha and Cowbell Chocomalt, amongst others.

Promasidor further exemplified its diverse manufacturing prowess following the launch of its Onga Powder and Tablets variants in 2003 and 2011, respectively.

Promasidor is also a major player in the Infant Cereal category with the Yum Vita brand, which was launched in 2014.

The food manufacturing giant introduced its chocolate beverage, Twisco in 2023 to the market.