Audio By Carbonatix
Nearly 47% of banking customers still favour traditional methods, despite the increasing popularity of digital banking.
This information comes from the 2024 PwC Ghana Banking Survey Report.
Meanwhile, 53% of customers now prefer digital banking, utilising phones, laptops, and tablets for their transactions.
The survey reveals that bank mobile apps are the most popular digital channels, with 64% of respondents choosing them, significantly more than USSD (16%) and web/Internet banking (16%).
The survey which centered on customer banking experiences, reveals that nearly two-thirds (64%) of customers feel that shorter wait times in branches greatly improve their banking experience.
Furthermore, 60% of respondents prefer to spend ten minutes or less in a branch to complete their transactions.
Read also : Banking sector faces rising risk to asset quality, capital buffers – Report
WhatsApp emerges as the most favoured social media platform for customer interactions, with 42% of bank customers using it as their primary communication channel.
By comparison, 11.2% of customers prefer Facebook, followed by YouTube (8.1%), LinkedIn (7.7%), and Instagram (6.9%).
Latest Stories
-
AMA to reintroduce Town Councils to enhance sanitation enforcement
6 minutes -
Central bank’s inflation fight since 2022 came at a cost – Prof Turkson
7 minutes -
If BoG isn’t a profit-making institution, it also can’t be a loss-making one – Kofi Bentil
46 minutes -
Rethinking intelligence in the age of Artificial Intelligence
1 hour -
‘Every day is about survival’ – Workers demand action beyond May Day celebrations
1 hour -
Clear leadership demonstrated in managing recent power crisis – Dr Theo Acheampong
1 hour -
Accountability is defective in the energy sector – Ben Boakye
1 hour -
From detection to creation: Why education must move beyond AI plagiarism
1 hour -
Ghanaians keep paying for inefficiencies in the power sector – Prof Bokpin
1 hour -
Ghana’s power system not robust, outages inevitable – Ben Boakye
1 hour -
Beyond insults: The I.D.E.M playbook for political parties in the age of the ‘social media minister’
2 hours -
Germany backs Moroccan sovereignty in Sahara dispute
2 hours -
Beyond Competence: How capacity shapes professional access and influence
2 hours -
Chamber of Mines calls on BoG to release full breakdown of mining export proceeds
2 hours -
We appeal to Ghanaians for patience as we replace more transformers – Energy Minister
2 hours