A brand communications expert says the effect of the feud between rapper Sakordie and actress Yvonne Nelson's brands in the wake of revelations from their past romantic relationship is unhealthy.

Dr Ike Tandoh says the situation would in a way damage their brands.

"I think at the end of the day, the overall net effect won't be healthy for both brands. That hurts me because those two brands are the brands I enjoy and Ghana also enjoys.

"They're helping Ghana shine so waking up in the morning and reading the book and then waking and reading another rap lines full of punchlines and insults.

"I don't think it will be very healthy at the end of the day for both brands. That's quite unfortunate," he said on JoyNews' Midday News.

According to the expert, he usually advises that anyone who wants to build a great brand must think beyond the present day.

He explained that people wanting to build a brand for themselves must overlook what their fans are expecting and anticipate their future in the next 10 or 20 years.

Dr Tandoh added that social media has its ways of influencing people to act in ways they might sit down later and regret.

He has also advised that useful brands should bear the charge of controlling narratives to their own greater benefit and not to please their fans.

This, he said should be done taking into consideration the purpose of the brands.

Dr Tandoh added that it would help in being careful about what people write online.

Yvonne in his recently launched memoir revealed that Sakordie made her abort a pregnancy for him in 2010.

According to her, the rapper after dragging her to a hospital for the abortion abandoned her. She expressed that Sakordie never checked up on her during the process.

After over a week of silence from the rapper in the wake of the revelations, Sakordie has released a song subtly narrating his part of the story, which came with what many have described as an insult in the form of "slut-shaming."