Cycling enthusiasts and residents of Tamale have commended Promasidor Ghana, through its flagship brand, Cowbell, for its commitment to the annual bike caravan, raising awareness on healthy living, wellness, environmental sustainability, cleanliness and awarding deserving cyclists who collected empty sachets of Twisco and Cowbell.

The 20-km fun and non-competitive race, which hosted over 740 passionate cyclists in Tamale and surrounding communities, started from the Jubilee Park, to the Central Market, Sakasaka Road, Agric Traffic Light, Aliu Mahama Stadium, Lamashegu Roundabout, Tamale Teaching Hospital and back to the Jubilee Park.

A 46-year-old cyclist, Abdallah Natogmah, was full of praise for Cowbell’s consistency in projecting cycling and fun activities in Tamale.

“Every year, I participate in the Cowbell Bike Caravan to stay fit and very healthy. I highly commend the Cowbell brand.”

Having collected 2,135 empty sachets of Twisco and Cowbell to bag the grand prize in the bike caravan, the young Awal Yahaya said: “The Cowbell team came to our school to invite us to partake in the caravan and also come along with empty sachets to win some prizes.

"I am glad my family’s usage of Twisco and Cowbell made it possible for me to bring in over 2000 entries to win a brand-new mountain bicycle. Thank you to Cowbell and Twisco”.

On his part, Promasidor Ghana’s Marketing Manager, Michael Hagan, congratulated all participants for taking part in this year’s cycling event, with some lucky cyclists being rewarded with mountain bicycles, shopping vouchers, hampers, and more.

“Cowbell has been coming to Tamale yearly with the bike caravan to promote healthy lifestyles and good nutrition daily.

"The cycling culture in Tamale and up north is commendable, and we are using this platform to urge cyclists to be more safety cautious while on the road.”

The participants were energised and hydrated throughout the 20-km course by Twisco Chocolate drink creamed with Cowbell.