Imagine a normal day. Imagine getting your favorite drink. Now, imagine winning a plot of land for getting your favorite drink on a normal day! 

As Ghana celebrates 61 years of independence, Guinness has launched a really snazzy consumer promotion that will give Ghanaians a chance to, literally, win a piece of Ghana. Yes, they’re giving away a plot of land.

Guinness is a bold, distinctive beer that has been proudly brewed here in Ghana for over 50 years and from 1st March in commemoration of Independence Month, through to the 30th June (just before Republic Day), Ghanaians should look out for the colourful, new look GHANAIAN bottle (as pictured in main image) for a chance to win.

Speaking on the campaign, Lesego Lebogang Babe, Guinness Marketing Manager, said “In Ghana, land is said to have three owners – the ancestors; those living now; and future generations. So we are giving 16 individuals the chance to start a new legacy by winning their own piece of Ghana – a plot of land. We have created the special limited edition pack, with Guinness temporarily named ‘GHANAIAN’ to celebrate those ancestors who have ensured Ghana is made of more, and to inspire those living now to build for future generations.”

Launching this cool deal at Jamestown, the promotion will reward the 16 winners with their own piece of Ghana – a plot of land in Appolonia City in Accra and millions more Guinness drinkers with instant win prizes including airtime and data. 

Guinness drinkers should look out for limited edition GHANAIAN promotional packs of Guinness in bars and in store and SMS the code under the crown to 2125 for a chance to win.

The winners of the land will be announced weekly by Guinness, and you can find all the latest news about the promotion on the Guinness Facebook page, and in press.