The Insurance Awareness Coordinators Group (IACG) led by its Chairman, Mr. Wilson Tei, with support from the German Development Cooperation (GIZ), has officially launched the Micro and Small Business Clinics (MSBC) in Takoradi, the Western Regional Capital.

According to Mr. Tei, this initiative aims to educate market traders and artisans in the Western and Western North Regions on the importance of insurance as a critical tool for risk mitigation.

The MSBC programme, a collaborative effort by key industry stakeholders, including the National Insurance Commission (NIC), the regulator, the Ghana Insurers Association (GIA), the Insurance Brokers Association of Ghana (IBAG), and the National Association of Ghana Insurance Agents (NAGIA), seeks to improve insurance penetration and financial security among small-scale business owners.

The launch began with the training of facilitators on April 9 at the GNAT Hall in Takoradi.

The session was led by Mr. Kyeame Ghansah, Head of Research at the NIC, with active support from industry representatives.

Also speaking during the training, Mr. Prince Peter Quayson of the GIA emphasized the critical role insurance plays in protecting livelihoods, especially for Micro and Small Businesses that are most vulnerable to unforeseen losses.

It was also announced that Focus Group Discussions (FGDs) will be held from April 10 to 16, 2025, across several towns, including Takoradi, Axim, Tarkwa, Asankragua, Agona Nkwanta, Kwesimintsim, Wassa, Sehwi Bekwai, Bogoso, and Sefwi Wiawso.

Mr. Ghansah earlier reaffirmed that IACG is the mandated body responsible for leading insurance awareness campaigns across the country, noting that the MSBC initiative aligns with the group's broader goal of building resilience within the informal sector through education and advocacy.

The MSBC initiative is expected to serve as a crucial platform for bridging the knowledge gap on insurance products and services among informal sector workers, ensuring that more Ghanaians are protected from financial shocks.