President John Dramani Mahama has announced that the government will make allocations for the cultural and creative industries in the next fiscal budget.

Speaking at a media engagement on Thursday, 10th September 2025, he said the creative sector would receive direct support through upcoming policy measures.

“The Blackstar Experience will take off. They have been working on all the foundational issues and you will soon see a sign of it. In the next budget we are going to make some allocation for the creative arts, for the film fund, to support Kumawood and all the film makers, to support the music industry, to support the arts, and all that. We need to put our money where our mouths are, and I think that the creative arts are a good representation of our culture and who we are as a people,” he said.

Addressing questions on the state of the sector, President Mahama stressed the importance of the orange economy to national development.

“Creative industries create jobs faster than the traditional sectors that we have known. The cocoa sector or manufacturing creates one job; the creative sector, digitalisation, knowledge industry, arts and things would have created five jobs. And so that is an area in which we have to continue to invest. And that is why we created that as a ministry together with tourism,” he explained.

Through the National Democratic Congress’s 2024 manifesto and on several platforms, President Mahama has pledged to transform Ghana’s cultural and creative industries into viable and profitable ventures.

Nearly nine months into his administration, many stakeholders in the sector say they are expecting stronger structures to be put in place for the years ahead.