Audio By Carbonatix
A TikTok star, Asantewaa, says a song will only trend nowadays if they [TikTokers] are contracted to promote it on their platforms.
She claimed that the promotion of songs on TikTok is now the order of the day, therefore, artistes should follow suit if they want their songs heard by the masses.
Speaking on UTV’s United Showbiz on Saturday, she said: “It doesn’t matter how long you’ve played your music game. Nowadays, after dropping your song, you have to bring it to us, otherwise, you will sing the song to yourself.”
She confidently added that “we are the ones who will make your song trend. We are the ones who will amplify your song to the people.”
Her submission has garnered some backlash from social media.
One Twitter user claimed that this happens when artistes lean on only one music promotion strategy — in this instance, TikTok.
Another user claimed that the TikTok promotional strategy “kills” songs faster.
Before this, record producer, Wei Ye Oteng, made a similar assertion, stating that the current TikTok trend does more harm than good to Ghanaian music. He shared his sentiments in a Facebook post on June 7.
In an interview with Sammy Forson on Hitz FM on June 8, he further stated that hit songs are quickly replaced through TikTok challenges, and thus, the songs do not enjoy enough longevity since new routines come up now and then.
Meanwhile, on June 12, singer and songwriter, Gyakie, spoke highly of how TikTok contributed immensely to the success of her song, ‘Forever’.
Considering how efficient the trend has become, some artistes will keep patronizing it until it eventually becomes outdated.
Latest Stories
-
Four suspects arrested in fatal kidnapping attempt near Chereponi
39 minutes -
Sankofa Pan-African Committee honours Temple of Rabbi leader as ‘Custodian of Peace’
43 minutes -
Obuasi Trade Show records high turn-out and strong impact
59 minutes -
‘Obroni wawu’ – The paradise of waste: Where Charity becomes a curse
1 hour -
38 arrested in intelligence-led police operations across parts of Tema Region
1 hour -
Experts say missing engine part in most Ghanaian vehicles polluting air, sickening people
2 hours -
India express train kills seven elephants crossing tracks
2 hours -
Gunmen kill nine in South Africa tavern attack
2 hours -
Charting a New Course for National Prosperity: Why an open ship registry can anchor Ghana’s twenty-four-hour economy vision
3 hours -
Ghana Airways restoration key to national pride and economic reset – Ablakwa
3 hours -
US seizes second oil tanker off Venezuela’s coast
4 hours -
Australian PM announces intelligence review as country mourns Bondi attack
4 hours -
Imran Khan and wife given further jail terms after state gift fraud case
4 hours -
5 perish in fatal collision on Cape Coast–Takoradi Highway
4 hours -
Sing Traditional Area marks 10 years of reign of youngest paramount queenmother
4 hours