Audio By Carbonatix
A TikTok star, Asantewaa, says a song will only trend nowadays if they [TikTokers] are contracted to promote it on their platforms.
She claimed that the promotion of songs on TikTok is now the order of the day, therefore, artistes should follow suit if they want their songs heard by the masses.
Speaking on UTV’s United Showbiz on Saturday, she said: “It doesn’t matter how long you’ve played your music game. Nowadays, after dropping your song, you have to bring it to us, otherwise, you will sing the song to yourself.”
She confidently added that “we are the ones who will make your song trend. We are the ones who will amplify your song to the people.”
Her submission has garnered some backlash from social media.
One Twitter user claimed that this happens when artistes lean on only one music promotion strategy — in this instance, TikTok.
Another user claimed that the TikTok promotional strategy “kills” songs faster.
Before this, record producer, Wei Ye Oteng, made a similar assertion, stating that the current TikTok trend does more harm than good to Ghanaian music. He shared his sentiments in a Facebook post on June 7.
In an interview with Sammy Forson on Hitz FM on June 8, he further stated that hit songs are quickly replaced through TikTok challenges, and thus, the songs do not enjoy enough longevity since new routines come up now and then.
Meanwhile, on June 12, singer and songwriter, Gyakie, spoke highly of how TikTok contributed immensely to the success of her song, ‘Forever’.
Considering how efficient the trend has become, some artistes will keep patronizing it until it eventually becomes outdated.
Latest Stories
-
2026 U17 WWCQ: Black Maidens snatch late draw in first leg against Senegal
21 minutes -
Flood mitigation should be continuous, not a one-off effort – Expert warns
29 minutes -
From Tragedy to Triumph: Ghana’s path to flood resilience (A Story of Lessons Learned, Global Inspiration, and a Collective Commitment to a Better Future)
32 minutes -
Kristo Asafo dispute centres on my father’s final directives, not inheritance — Adwoa Safo
41 minutes -
Kristo Asafo saga: ‘My dad didn’t die intestate; he left a valid will’ – Adwoa Safo
42 minutes -
New Eastern Regional Fire Commander tours stations, identifies key operational challenges
1 hour -
Government fully responsible for Accra flooding crisis – Miracles Aboagye
2 hours -
Successive governments have failed to address flooding crisis – Susan Adu-Amankwah
2 hours -
No one can hold title on Ramsar sites – Inusah Fuseini warns against encroachment
2 hours -
We don’t need prayers or relief items; enforce the law – Samson Lardy Anyenini on recurring floods
2 hours -
Fresh attempt to remove seized galamsey excavators in Aowin sparks controversy
2 hours -
Susan Adu-Amankwah urges African governments to evacuate citizens over South Africa xenophobic attacks
2 hours -
Former Finance Minister Amin Adam hands over Masjid Al-Noor to Muslim community
2 hours -
Bawumia commends Amin Adam for visionary Masjid Al Noor project in Tamale
2 hours -
Flood-related death toll could rise amid possible disease outbreak — Susan Adu-Amankwah warns
2 hours