From September 8 to 10, the world’s first virtual trade fair for agribusiness players in the fruit and vegetable sector will be taking place in Italy.
Organized by Macfrut with support from the Italian Trade Agency (ITA), the fair offers players, especially those from Ghana and other African countries an important opportunity to gain access to the huge EU market.
To adequately prepare agribusiness players in Ghana for opportunities as those offered by Macfrut Digital, the Italian Trade Commission (ICE) recently organized E-Lab Innova, a training programme to sensitize and update agribusiness players in Ghana on trends in the EU market.
Dr. Enrico Turoni and Dr. Umberto Trulli, two instructors for E-Lab Innova, shared their views on how agribusiness players can leverage on the knowledge gained in the training programme to break into the EU market.
According Dr. Enrico Turoni “To enter into a competitive market, knowledge is a key factor.”
“Thanks to E-Lab Innova, Ghanaian entrepreneurs had the opportunity to learn more about specific topics like business organization, market trends, quality requirements, logistics. etc.” he reiterates.
“For Ghanaian companies, attending Macrfrut means getting in touch with a market whose dimensions are almost unlimited, interacting with well profiled potential business partners, having a detailed vision of the international marketplace in which they can compete” adds Dr. Umberto Trulli.
Both instructors also highlight four key benefits that agribusiness players in Ghana stand to gain from Macfrut Digital:
1. Assess to an unlimited market: “Macfrut in its digital version represents a very interesting opportunity for Ghanaian companies who attended E-Lab Innova for Africa training course” says Dr. Umberto Trulli.
According to him “The COVID crisis requires that companies completely redesign internationalization business processes from a digital perspective. This includes focusing on some important aspects related to business digital interaction.”
2. Europe offers a year-round market for fruits and vegetables: “In Europe there is an increased popularity of healthy lifestyles, moreover the interest in tropical fruits and vegetables is high and there is the need for a year-round availability” says Dr Enrico Turoni.
“These are trends that offer opportunities for Ghanaian agribusiness players” he further adds.
3. A Chance to present products and services in a virtual stand: One positive take-out of the dreadful coronavirus is that the world is now increasing leveraging on digital tools for business and trading.
Participants in this year’s Macfrut Virtual fair have the advantage of literally sitting in the comfort of their homes or offices and yet being able to present their products and services to thousands of people across the globe.
4. A Chance to reach different targets and countries at the same time: “Ghana already exports to the European Union but Ghanaian agribusiness players can build competitive advantages with certain niche products and/or specific market windows” Dr. Enrico stresses.
“Macfrut Digital is the right opportunity to meet Italian and European importers and get this information” he states.
With hundreds of exhibitors and thousands of visitors expected to take part in Macfrut Digital, the fair offers a one-off window for Ghanaian fruit and vegetable farmers and exporters to showcase their produce to the important European market and to the world in general.
Latest Stories
-
‘What are the real causes of the erratic power outages? GUTA demands from ECG
3 mins -
Implementing ESG framework in Ghana’s energy sector for sustainability
37 mins -
CAFCC: Dreams FC exit competition after 3-0 defeat in Kumasi
37 mins -
The detrimental effects of political interference on Ghana’s electricity sustainability
40 mins -
Prof. Opoku-Agyemang’s appointment as running mate intimidates the NPP – Benjamin Quashie
46 mins -
Black Stars physical trainer dead
48 mins -
Bawumia to kick off nationwide campaign for Election 2024 tomorrow
50 mins -
GUTA charges ECG to provide ‘dumsor’ timetable for businesses to plan
51 mins -
Reason for training professional counsellors is to heal a hurting world – CCP president
3 hours -
Woman allegedly brings dead man to bank to take out a loan
3 hours -
It’s a good feeling to score against PSG because I’m a Marseille boy – Andre Ayew
4 hours -
Joe Lartey Sr: A voice that brought life to Ghana sports and beyond
4 hours -
Bawumia promises to tackle issue most dear to Ghanaians as he begins nationwide campaign
5 hours -
Indian couple donate $24m fortune to charity to adopt monkhood
6 hours -
Australians call for tougher laws on violence against women after killings
6 hours