American rapper Kendrick Lamar has launched a new campaign to spread his presence in Ghana and promote his new album 'Mr. Morale & The Big Steppers'.
The rapper, in collaboration with Spotify, is promoting his work using the public transportation system in the country.
In some pictures that have gone viral, the rapper’s album name and the title of some songs have been plastered on some 'trotros' across Accra.
Mr. Morale & The Big Steppers was released on Friday, May 13.
This album follows Lamar’s Pulitzer-winning 2017 album Damn. Since then, he’s curated and helmed the Black Panther soundtrack, headlined Coachella and Top Dawg Entertainment’s Championship Tour, won a bunch of Grammy Awards, and been nominated for an Oscar.
Lamar teased the record—his “final TDE album,” as he described it—on a website launched in August, 2021.
Kendrick Lamar was spotted at Kozo Restaurant in Ghana ahead of the album release.
According to reports, the rapper is shooting a documentary series in the country. He is also expected to hold a private album listening in the country.
Meanwhile, this new promo has garnered some reactions from Ghanaians. Many are awed by Kendrick Lamar and his team's creativity in promoting his work. But, some people believe as brilliant as it is, it is not a new concept.
Its not taking advantage its called shining light unto our culture. He didnt get paid for that. Kendrick’s album was going to sell out with or without the trotro ads.
— VANSGOD (@Guyman247) May 14, 2022
The Ghana Trotro culture contribution to Creative Art is unparalleled.
— Akromah (@Sir_Hawk) May 14, 2022
Kendrick knows https://t.co/LfywwDBQls
#MTTU is the reason why Kendrick in album promotion stickers dey Madina trotro top
— ifok 🇬🇭 (@ifok_kofi) May 14, 2022
Kendrick Lamar 🤝 Trotro Drivers
— Nii Apa (@niiapa) May 12, 2022
.
Latest Stories
-
Samson’s Take: Arrogance of Power, Shameful Policing
3 hours -
Burnley score late to draw with Manchester United at Old Trafford
6 hours -
Bayer Leverkusen extend unbeaten run to 46 games after draw with Stuttgart
6 hours -
Chelsea come from two goals down to draw against Aston Villa
6 hours -
Andre Ayew scores in Le Havre’s 3-3 draw with PSG
6 hours -
GPL 2023/24: Kotoko draw with Medeama; Samartex go 7 points clear of Nations FC
6 hours -
Mahama cuts sod for construction of new multipurpose Jakpa palace in Damongo
6 hours -
NSS management assists Papao fire victims
7 hours -
EXPLAINER: Will dumsor end soon?
7 hours -
IMANI Africa takes on EC, accuses it of lying and publishing half truths
8 hours -
Manasseh Azure calls for investigation and prosecution of those responsible for GRA/SML contract
9 hours -
Kwesi Atuahene: Ghana’s health capital depends on HealthTech – Africa Center for Digital Transformation
9 hours -
13 signs your wife is planning on leaving you and you have no idea
9 hours -
IMANI Africa: Ghana’s EC’s dangerous and pathological conduct
9 hours -
If I speak there will be fire – Salah on Klopp row
10 hours