Audio By Carbonatix
Fifa has announced a partnership with Saudi Arabia's state-owned oil company, Aramco.
The deal is in place until 2027, giving Aramco sponsorship rights for the men's World Cup in 2026 and the Women's World Cup the following year.
The company already has sponsorship deals within Formula 1 and is a partner of the International Cricket Council.
"Aramco has a strong track record of supporting world-class events, but also a focus on developing grassroots sport initiatives," said Fifa president Gianni Infantino.
The partnership means the Gulf kingdom continues to increase its influence on sport globally.
Saudi Arabia has been accused by critics of investing in sport and using high-profile events to improve its international reputation - a process that has been labelled 'sportswashing'.
A report published in November 2023 found that there were 312 sponsorship deals from Saudi Arabia across 21 sports.
It is the only bidder for the 2034 World Cup, officially launching its campaign in March after Australia pulled out of the running in October.
Fifa will confirm the hosts of the tournament later this year.
Latest Stories
-
Afriyie Wutah marks birthday with ‘Summer Jam’ featuring Maxi Priest
4 minutes -
AngloGold Ashanti trains Obuasi SMEs in digital marketing to boost business growth
35 minutes -
Takoradi Port to serve as main corridor for cargo going to Sahel region –Finance Minister
52 minutes -
The Shadow Squad: Who really picks Ghana’s Black Stars?
1 hour -
COPEC backs 20% increase in transport fares
2 hours -
President Mahama will not “play games” over Anti-LGBTQ Bill – Akwatia MP
2 hours -
Davida Roofing Systems Ltd CEO receives 2026 International Business Achiever Award
2 hours -
Courts of the Living: Re-imagining environmental justice in the era of ecological crisis
2 hours -
Mahama in London for high-stakes investment, royal engagements and diaspora meeting
4 hours -
NPP-USA rejects new internal election guidelines, sticks to branch constitution
4 hours -
Gyakie surprises fans with visits to workplaces and campuses
5 hours -
Maiden Ladé Wosornu Students Poetry Contest held in Accra
6 hours -
Photos: 24 players train at Dragon Park as Black Stars step up World Cup preparations
6 hours -
Partey, Inaki join Black Stars camp as preparations intensify for Wales friendly
6 hours -
Afrophobic attacks: South African firms in Ghana must pay for citizen evacuations — Kofi Bentil
7 hours