MTN Ghana has launched its "Y'ello Care 2024" initiative, starting with a Digital Literacy Education programme at Diabene Senior High Technical School near Takoradi.

This year’s campaign, themed "Education for Rural and Remote Communities – Learn Today, Lead Tomorrow," aims to reinforce MTN's commitment to uplifting communities through education and technology.

David Woase, Area Sales Manager for Southwest MTN Ghana, explained that "Y'ello Care" is an annual staff volunteer programme initiated 17 years ago. It allows MTN employees to volunteer their skills and services to benefit the community and invest in improvement projects in rural areas".

"MTN Foundation is dedicated to this cause," Mr. Woase stated.

"We are delighted to provide hands-on support to remote areas through unique and innovative programs that address critical community needs."

This year's campaign, which marks MTN Group’s 30th Anniversary, has been extended to "30 Days of Y'ello Care," running from June 1 to June 30, 2024.

Mr. Woase highlighted the campaign’s focus on education, aiming to transform communities, foster socio-economic growth, and prepare the youth with necessary skills and resources for the future.

“With the 2024 edition of 30 Days of Y'ello Care, we aim to provide modern amenities and educational facilities in line with our digital focus," he said. "MTNers will set up container-based learning facilities equipped with computers, internet access, textbooks, and supplementary reading materials. We will also provide storybooks and other educational materials to enhance teaching and learning."

In addition, Mr. Woase announced a specialised programme called “Quench and Connect,” which will drill digital boreholes in schools facing water crises.

"We hope that providing these boreholes will alleviate the burden on beneficiary schools, allowing students to focus on their studies," he noted.

The initiatives will also include data education and digital literacy workshops for students and teachers, aiming to improve the quality of teaching and learning in schools.

Mr. Woase expressed gratitude to MTN employees for their contributions and encouraged their participation in the programme.

The launch focused on Digital Literacy Education, which Mr. Woase emphasised as crucial in today's technology-driven world. "Digital literacy empowers students with skills to navigate, evaluate, and create digital content effectively," he said.

"It helps them manage information efficiently, communicate and collaborate online safely and responsibly, and develop critical thinking and problem-solving skills."

Reverend Peter Bontha Kisseih, Headmaster of Diabene Senior High Technical School, expressed delight at being chosen for the Y'ello Care celebration.

He highlighted the school’s academic achievements and MTN’s support in constructing a new assembly hall and providing a school bus.