
Audio By Carbonatix
Today, February 13, the world marks World Radio Day, an international observance proclaimed by UNESCO in 2011 and adopted by the United Nations General Assembly in 2012.
The day honours broadcasters globally for their voices, the stories they share, and the vital role radio continues to play in informing and connecting societies.
This year’s commemoration, led by the Ghana Independent Broadcasters Association (GIBA), celebrates all radio broadcasters—public, commercial, and community stations—under the theme set by UNESCO: “Radio and Artificial Intelligence – AI is a tool, not a voice.”
According to a statement issued by the Association, the theme emphasises the importance of keeping the human voice central to broadcasting, while responsibly embracing technological innovation and upholding editorial independence.
Radio remains one of the most trusted and widely consumed media platforms worldwide, with unparalleled geographical reach. Its strength lies in reflecting societal diversity, fostering dialogue, and providing a platform for political, spiritual, social, and environmental voices.
Broadcasters, therefore, carry the responsibility of serving diverse communities with content that is balanced, inclusive, and credible.
In Ghana, radio continues to play a critical role beyond entertainment, delivering timely and relevant information that shapes public discourse.
As Artificial Intelligence increasingly influences broadcasting—enhancing content creation, interactivity, and delivery—GIBA stresses that professional judgement, creativity, and public service values must remain central. AI may support innovation, but trust is built by broadcasters, not technology, as UNESCO notes.
On behalf of himself and the Executive Council of GIBA, the association’s leadership commended all radio broadcasters and media professionals for their dedication and service.
They encouraged broadcasters to remain steadfast as the trusted voice of the people, advancing democracy, development, education, and national cohesion.
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