Arash Motor Limited, Ghana’s distributor of TVS Motors, has officially opened a new “TVS Experience Centre” in Kumasi in the Ashanti Region.

The Centre features a modern showroom, a fully equipped workshop, a spacious spare parts store, and dedicated compartments for motorcycles.

It is designed to strengthen customer relations, enhance after-sales service, and bring the TVS brand experience closer to local customers.

With TVS Motor Company’s “TVS Experience Centre,” visitors and customers can now explore a full range of TVS two-wheelers and three-wheelers, interact with trained staff, and access high-quality service support.

The company aims to use this flagship centre to better understand customer needs, offer hands-on product demonstrations, and gather customer feedback.

President of International Business at TVS Motor Company, Peyman Kargar, indicated that the centre is more than a showroom but a benchmark for what the TVS brand represents: quality, reliability, and customer-centricity.

“We are, through our partnership, investing in an important venture by setting up a customer experience centre to showcase service quality, explain products, and gather feedback. We want our customers to feel secure, trust our products and services, and know that their voices are heard. That is the essence of the TVS Experience Centre,” he said.

Arash Motor Limited, the authorised distributor, already operates four showrooms and four workshops across Accra, Kumasi, and Tamale, supported by a wide network of dealer representatives nationwide.

The centre is designed as a strategic step to deepen its roots in the country, reiterating its vision under the theme “Empowering, Uplifting, and Sustaining through Mobility.”

Peyman Kargar says the company is committed to utilising opportunities within the automobile sector of Ghana for local benefits.

“We are progressing with our operations in Ghana, and we have seen a lot of opportunities. They are there, and now we have a way or place to show our customers and draw them closer to us. The strategy to propose our products to more customers is not short-term,” he added.