The Automobile Dealers Union of Ghana (ADUG) has announced an average 15% reduction in vehicle prices across the country.

The decision, effective immediately, comes as a direct result of the recent stabilization of the Ghana cedi against the US dollar and the government's abolition of the Covid-19 levy.

In a press release issued today, the Union confirmed that its members are honoring a long-standing pledge to pass the benefits of a stable exchange rate directly to consumers.

"This decisive action reflects the Union’s long-standing promise to Ghanaians that any meaningful stabilization of the exchange rate would translate into fairer vehicle pricing, rather than excess profiteering," the statement read. "We are pleased to state that our members have acted in good faith and with a strong sense of national responsibility."

For months, the cost of vehicles in Ghana has been under significant pressure due to exchange rate volatility, high import duties, shipping costs, and persistent global supply chain disruptions.

With the recent relative consistency in the forex market, the Union has moved to fulfill that commitment. The price adjustments apply to a wide range of vehicles, including brand-new, hybrid, electric, and home-used (second-hand) models, offering much-needed relief to consumers who have faced soaring transportation costs.

The announcement was signed by the National President of ADUG, Eric Kwaku Boateng, who reiterated the Union's dedication to consumer interests.

"We thank Ghanaians for their patience, trust, and confidence in the organized automobile trade, and we reaffirm our resolve to always act in the best interest of consumers and the national economy," the statement concluded.