Innova DDB Ghana, a wholly-owned Ghanaian advertising agency with global resources has emerged tops at the just ended Advertising Industry ‘Gong Gong’ awards held in Accra.
Innova DDB Ghana won platinum awards in the Television and Radio categories for ‘MTN Thank God it’s Friday’ and IFEST Pledge adverts, respectively.
The General Manager for DDB Ghana, Dr. Kenneth Hammond-Aryee said, “The awards are humbling to us and we share the honours with our clients who have made it possible to express our creativity.”
“As an agency, we work together and gravitate around a single rallying call: to grow our clients’ business through powerful ideas and these awards are a testament to our dedication to excellence,” he added.
The GONG GONG award’s is a flagship industry event for the advertising industry in Ghana, which rewards creative and outstanding innovative work across all sectors of the industry.
Innova DDB Ghana also took home 4 gold awards, these include Activation Channel Entertainment and TV Channel Telecommunications Category with ‘Are you ready’ and MTN TGIF adverts. Innova DDB Ghana also won in the Radio Channel Corporate Services and Telecommunication categories awards with MoMo Bells and IFEST Pledge adverts. Innova DDB Ghana also took away 3 Silver awards in other categories.
The Advertising Association of Ghana, organisers of the Gong Gong Awards used the opportunity to assure its members of its readiness for the future.
The President of the AAG, Torgbor Mensah, said the association was initiating some programmes to improve its image, beginning January next year.
He said a committee will be set up to mobilise both old and young members of the association to explore best ways to improve on their fortunes.
“We have to rebrand the whole association, from logo to what we think we should do. We need new ideas and ways of doing things and I am sure the young ones have got the new ideas that can change and improve the delivery of the AAG Secretariat,” Mr. Mensah added.
The 13th Gong Gong Awards was held under the theme ‘Creativity is the Business Growth Engine’ with the objective of demonstrating that the purpose of advertising is to contribute