Founder of the Exclusive Men of the Year (EMY) awards, Kojo Soboh, has advised corporate entities to hire open-minded and experienced marketers as they play an important role in boosting innovative brand partnerships.

According to him, most marketers in Ghana, due to a lack of exposure, have a limited understanding of what the role of a marketer requires and demands. The absence of expert knowledge on the proper ways to market a company’s ideas to brands causes good opportunities to pass many marketers by.

This is why Kojo Soboh is encouraging corporate entities to employ open-minded marketers well versed in the marketing scene. This, he believes, will give companies a good advantage and brands value for their money.

He made these statements while speaking to Amelley Djosu on the Celeb Biz Show.

“Corporate entities need to employ marketers who are very well exposed and open-minded. This is because they can defend and make the brands understand that this is the best way to go,” he said.

The marketing ability of a marketer can make or break an organization's financial success. They ensure that the items and services are well-marketed in order to maintain demand, and they also have the ability to turn a client’s vision into a reality.

That is why an open-minded marketer is important. Corporate entities in Ghana employing open-minded marketers who are very strategic, innovative, and creative affords them the chance to work hand in hand with amazing brands in and out of the country.

The EMY Awards founder revealed that his inability to identify Ghanaian marketers well vexed in their line of business is the reason he finds himself working with people from outside. According to him, international marketers know the "in and out" of the job and are always ready to render the right services to clients as they understand their needs and wants.

According to him, there are many brands with ideas and strategies that can benefit corporate entities. That is why he is encouraging marketers in corporate institutions to learn how to poach and approach brands in tune with their vision and aim for partnerships with them. This, he believes, is a good move that will go a long way toward helping the company, rather than always waiting for brands to pitch their plans instead.

“Elsewhere, some of these corporate institutions will come and pitch to you that we see your brand and we see where you are going, then they want to partner. At the end of the day, you have four companies pitching at the same time,” he stated.

Kojo Soboh recounted how shocked he was when the Marketing Director of The Multimedia Group Limited reached out to him about the Exclusive Men of the Year (EMY) awards and asked for a partnership.

He explained that his shock stemmed from the fact that many corporate entities hardly make the first move. He advised that marketers step up their game and put in the work. This, he believes, will help both corporate entities and brands while paving the way for international corporations to confidently bring more businesses into the country.