On September 2, Lagosians woke up to an announcement from Drake; large billboards across the state revealed that Nigerian singer Tems will be on Drake’s new album, Certified Lover Boy.
“Hey Nigeria TEMS is on CLB,” the billboard ad reads.
On her Instagram page, Tems, real name Temilade Openiyi, shared a video of the billboard writing “Mans said Nigerians must see TEMS in large font!! CLB on the way @champagnepapi,” she wrote in the caption.
Indeed it was a surprise, but if you have been paying attention to Tems’ fast-rising career, you would have known that it was just a matter of time before landing an international feature.
Drake and Tems on “Fountains”
For Certified Lover Boy, Tems joins Drake on the Afrobeats-inspired 14th track titled “Fountains”.
“I got nothing to admire, taste certain/Baby, longing you make me feel something/I got my eyes on you, pull down the curtain/I’ll be patient with you, no more fighting,” Tems sings on the chorus.
This follows the chart-record-breaking success of her feature on Wizkid’s “Essence” from the Made In Lagos album. “Essence” became the first Nigerian song in history to chart on the Billboard Hot 100 and the Billboard Global 200.
As part of the promotional campaign for Certified Lover Boy, similar billboard ads were spotted in the home cities of those that featured in the album.
An Atlanta billboard announced 21 Savage, Future, Lil Baby, and Young Thug, a Chicago billboard announced Lil Durk, and a New York City billboard announced the ‘GOAT’, which was assumed, and later confirmed, to be Jay-Z. A Memphis billboard announced Yebba and Project Pat. Both Giveon and Ty Dollar Sign were announced on a California billboard.
As the reveal continued, a Cleveland billboard announced Kid Cudi, a Miami billboard announced Rick Ross, a Houston billboard announced Travis Scott, and another Toronto billboard announced Lil Wayne, who Drake coined as the “best rapper alive”.
- Building a successful brand through organizational culture
- Cecilia Dapaah has never owned a real estate business – PA rubbishes claims by OSP
- Achieving succession planning success: The importance of a holistic succession strategy
- African fintech, Web3 leaders to convene at Africa Money and DeFi summit in Accra
- Domelevo supports removal of Finance Minister and BoG Governor
- Sogbe Amalgamated Family Union launched to champion educational, economic, and social development
- CPP denies forming alliance with Alan Kyerematen ahead of 2024 general elections
- Ellembele MP clashes with DCE over fixing of deplorable roads in the constituency
- At least 9 killed in highway ambush at Pusiga
- Ablakwa challenges Jean Mensa to provide proof that Parliament restricted EC’s operations
- #OccupyJulorBiHouse: Arrest of protesters shameful, unlawful – Sammy Gyamfi
- His vision continues to inspire us – Ghanaians celebrate Kwame Nkrumah on his birthday
- Akufo-Addo urges international community to support efforts to resolve Africa’s conflict
- Aflao Border main gate temporary closed for security screening – Ghana Immigration Service
- Samson’s Take: Democracy in danger – stop the police now! Pt. III