Audio By Carbonatix
A jury has heard how Ed Sheeran's management tried to combat touts by voiding tickets resold for profit.
Mark Woods, 59, and Lynda Chenery, 51, of Dickleburgh, Norfolk, each deny three counts of fraudulent trading, in relation to the firm TQ Tickets Ltd.
In a statement, Sheeran's manager Stuart Camp detailed how the singer's team tried to limit the resales.
He said the Suffolk-raised star had wanted to keep tickets "accessible for as many people as possible".
The trial at Leeds Crown Court has heard how the defendants are accused of using multiple identities to buy tickets for artists such as Sheeran and Little Mix, before selling them on secondary ticket sites for profit.
Mr Camp explained how tickets for Sheeran's 2018 tour were priced between £50 and £80 for the London dates and £45 and £75 outside the capital.
He said tickets could have been sold for a higher price but this was a "long-term business strategy that we see as ethical".

REUTERS
Mr Camp outlined the measures he and promoter Stuart Galbraith went to as they tried to prevent tickets for the stadium tour being resold at inflated prices.
Those with resold tickets would not be allowed into a stadium and concert-goers would have to bring ID and proof of purchase to the events.
Only one outlet, Twickets, was contracted to resell tickets, at face value prices.
In his statement, Mr Galbraith said he also wrote to three key figures at the reselling site Viagogo to warn them of the consequences of re-selling tickets.
Fans who tried to enter gigs with tickets bought on the site were given letters to help them get a refund from the firm and offered new tickets at face value.
He said about 6,300 replacement tickets were sold during the tour to those with unauthorised tickets.

The jury heard National Trading Standards investigators had found workers at TQ Tickets Ltd had bought 70 tickets for the tour at an average price of £74.17.
Danielle Graham, prosecuting, said other evidence suggested 150 tickets had been bought by 23 different card holders and a further 200 tickets had been bought as part of group packages.
Ms Graham said that the firm sold 148 tickets to concerts on the tour at an average price of £165.52.
Prosecutors said that TQ Tickets Ltd made more than £6.5m from secondary ticketing sites in two and a half years.
Maria Chenery-Woods, who prosecutors said was the "driving force" behind the "dishonest enterprise", admitted fraudulent trading along with Paul Douglas.
Their respective spouses, Mr Woods and Ms Chenery, deny the charges and are currently on trial.
Ms Chenery is also Chenery-Woods's sister.
Latest Stories
-
US sanctions Tanzanian police official over alleged torture of human rights activists
9 seconds -
Borrowing in April hit highest level since Covid
5 minutes -
NCCE urges students, young people to lead fight against corruption
11 minutes -
AI used to fake evidence that ended Korean actor’s career, say police
12 minutes -
Swiss Armed Forces delegation engages GAF over peacekeeping cooperation at Burma Camp
18 minutes -
Mahama launches $300m World Bank-funded secondary school improvement programme
30 minutes -
Nato chief welcomes US sending 5,000 troops to Poland
32 minutes -
NIA pushes mandatory biometric verification as digital identity reforms expand
38 minutes -
Dress properly for visa interviews; it can influence approval – Ghana’s Ambassador to US urges
46 minutes -
Mahama unveils plans for second phase of ‘Big Push’ road programme for 2027
48 minutes -
President Mahama assures Savannah Region of imminent electrification works
50 minutes -
National Service Authority open to strategic partnerships – Ruth Dela Seddoh
51 minutes -
Mahama pledges to end double-track system by 2027 through expansion of technical and vocational education
53 minutes -
Delta Air Lines marks 20 years in Ghana, poised to offer travel options amid World Cup travel boom
57 minutes -
Turkish opposition fights court ousting of leaders in ruling boosting Erdoğan
1 hour