Audio By Carbonatix
Fifa has announced a partnership with Saudi Arabia's state-owned oil company, Aramco.
The deal is in place until 2027, giving Aramco sponsorship rights for the men's World Cup in 2026 and the Women's World Cup the following year.
The company already has sponsorship deals within Formula 1 and is a partner of the International Cricket Council.
"Aramco has a strong track record of supporting world-class events, but also a focus on developing grassroots sport initiatives," said Fifa president Gianni Infantino.
The partnership means the Gulf kingdom continues to increase its influence on sport globally.
Saudi Arabia has been accused by critics of investing in sport and using high-profile events to improve its international reputation - a process that has been labelled 'sportswashing'.
A report published in November 2023 found that there were 312 sponsorship deals from Saudi Arabia across 21 sports.
It is the only bidder for the 2034 World Cup, officially launching its campaign in March after Australia pulled out of the running in October.
Fifa will confirm the hosts of the tournament later this year.
Latest Stories
-
Come again, Bank of Ghana!
46 seconds -
$120,000 stolen from Ghanaian financial institution by hackers – INTERPOL
4 minutes -
Why Council of State must be fixed, not scrapped – Constitution Review Chair explains
40 minutes -
A second look, not a veto – Constitution Review Chair makes case for Council of State reform
1 hour -
U.S. airstrikes in Nigeria signal major shift in West African security
1 hour -
Too young to lead? – Prof H. Kwasi Prempeh says Ghana’s Constitution undervalues its youth
1 hour -
Let the people decide – Constitution Review Chair pushes back against fear of ‘young presidents’
2 hours -
Both of these influencers are successful – but only one is human
2 hours -
‘We suffered together’ – Amorim changes style as Man Utd win
6 hours -
‘I have never prayed before in my life’ – Seun Kuti
6 hours -
AU flatly rejects Somaliland bid, reaffirms Somalia’s unity
7 hours -
Mali rally to claim draw against AFCON host Morocco
7 hours -
Man City players ‘incredibly disciplined’ – Guardiola
7 hours -
How to get rid of unwanted Christmas presents – without being found out
7 hours -
Zelensky plans to meet Trump on Sunday for talks on ending Russian war
7 hours