Government has announced a new cultural initiative encouraging all Ghanaians, as well as friends of Ghana at home and abroad, to dedicate every Wednesday to the wearing of Fugu, also known as Batakari.

The announcement was made in a statement signed by the Minister for Tourism, Culture and Creative Arts, Abla Dzifa Gomashie (MP), on behalf of the government.

According to the statement, the initiative forms part of efforts to preserve and promote Ghana’s cultural heritage.

The statement further encouraged the wearing of the attire “in all its diverse forms, designs, and expressions, complemented by its distinctive and beautiful accessories.”

Madam Gomashie explained that the initiative is intended to promote national identity and cultural pride. “This initiative is intended to deepen national cultural awareness, affirm our identity, and project Ghana’s heritage with pride to the world,” she said.

Beyond its cultural importance, the Minister noted that the initiative is expected to yield significant social and economic benefits.

“Beyond its cultural significance, the initiative is expected to generate far-reaching social and economic benefits, including the empowerment of local weavers, designers, artisans, and traders across the value chain, as well as expanded business, employment, and commercial opportunities nationwide,” the statement said.

The government also expressed optimism about the broader national impact of the initiative.

"The government hopes that this collective embrace of Fugu will strengthen national unity, stimulate the creative economy, and serve as a powerful symbol of Ghana’s cultural confidence and self-expression,” the Minister stated.