General Manager, sustainability, at the Ghana National Petroleum Corporation (GNPC) Dr Kwame Baah-Nuakoh says the amount of money sports federations can access depends on the size of a country’s economy.
Corporate Ghana is a major source of funding for most of Ghana’s sports federations because government’s sports budget has proven to be inadequate, however, the amount of money accessed over the years is expected to dwindle as a result of Covid-19, which has affected the revenue of most companies.
The former Asante Kotoko management member said the country lacks huge business organisations which adequately supports sports as witnessed in South Africa whose topflight league is sponsored by Absa.
“The ability to engage the corporate world depends on the size of your economy. We don’t have big sized companies like which sponsors football in South Africa or the big breweries which sponsor the country’s top athletes”
Dr. Baah-Nuakoh added that the advertising budgets of most Ghanaian companies, from which support is often drawn for sports are comparatively smaller.
“Ask yourself which Ghanaian company has an advertising budget close to $10 million annually? Any money they pay in sponsorship is based on the size of their advertising budget. We don’t have companies of that size”.
The former sports journalist said until a conscious effort is made to grow Ghanaian business organisations, sports federations cannot access the sort of funding available to other countries.
“If we don’t grow our industries, if we don’t grow big organizations in Ghana, it is near impossible for any sporting federation to attract the amount of sponsorship money that will allow the compete effectively.”
- Police arrest 40 suspected criminals at Kasoa in Wednesday morning swoop
- Election 2020: It is absolutely preposterous to think NDC didn’t collate its results – Afriyie Ankrah
- Mark Okraku Mantey appointed Deputy Minister-designate for Tourism, Arts and Culture
- ‘I find myself in a very enviable position’ – Hassan Tampuli on ministerial appointment
- 5 Ghanaians arrested in Dubai for smuggling weed; one jailed for 10 years
- Headmaster found hanging dead from a tree behind his house in Techiman
- Suspect who slit throat of girlfriend in Ho remanded in police custody
- Power providers can’t guarantee consistency with ‘dumsor’ timetable – Energy Analyst
- Kumasi traders call on ECG to extend ‘dumsor’ timetable to Ashanti region
- Hyundai, KIA to establish assembly plants in Ghana in 2022
Dam serving about 3900 residents of Yoggu dries up
Consultants who overprice road projects will be prosecuted – Roads Minister
Sekondi-Takoradi to have a dual carriage road
Fate of AirtelTigo must not be like most government parastatals – Sam George
African countries at risk of major measles over delayed vaccination exercise, WHO says
Joe Biden commits to slashing US greenhouse gas emissions by 50% by 2030 – nearly doubling its previous target
New Ayoma JHS ‘A’ classroom block in a dilapidated state
I don’t know Hearts of Oak, Kotoko is the biggest club in Ghana – Fabio Gama
SSNIT OBS scandal: State sues Ernest Thompson, 4 others again
Vicky Wireko: Invasion at ring road central – Is making Accra cleanest in jeopardy?
Operations Vanguard arrest 4 illegal miners
Kofi Adu Domfeh: Kumasi, a Garden City failing to groom its green spaces
Akatsi South District worried over low patronage of malaria vaccine
Ghana takes steps to prevent escalation of boundary disputes with Togo
Malaria cases in Akatsi South on the decline