Mzbel has disclosed that her entry into music industry was by accident, a reason she was not able to properly brand her craft.
The Ghanaian hiplife artiste told Kwame Dadzie during a discussion on Joy FM that she lost out on a number of opportunities because her brand was not put together well.
According to her, it was even one of the reasons she has not won any award, twenty years after being in the music industry.
“I am not blaming anybody. I think it is the branding.
If I were starting music today, I would put more effort in my branding. The branding wasn’t put together well. I was just put out like that, no proper branding. I would go on radio and say anything, put on any outfit, go where I am not supposed to,” she said.
She cited Becca as a female artiste who was well-branded by Kiki Banson for the music business. She therefore advised that up and coming female artistes should not repeat her mistake by pay particular attention to brands.
Mzbel, who shot into the limelight in 2004 with her maiden album 'Awoso Me', became the biggest female artiste during her prime.
She was also very popular in other African countries including Nigeria, Liberia, Ivory Coast, Kenya, among others.
However, while she admits she had her flowers from those countries, she claims her own country, Ghana has not celebrated he with any award.
Known for her outspoken nature, also said she has not retired from music. She is working on a new song that addresses bad friends.
She is known for songs like 16 Years, Awoso Me, Yopoo, Edey Be, Twe Ma Me, Braa Fiifi and My Bonnet.
Latest Stories
-
Final hours of Day 3 to secure unbeatable deals at Ecobank-JoyNews Habitat Fair
2 minutes -
We are committed to a ‘Green Ghana’ – Prudential Bank MD
16 minutes -
Nungua Town XI defeats Ghana Internationals in Kplejoo Pre-Festival Match
2 hours -
Osu Castle hosts diplomatic showcase of wellness as Ghana, India unites for International Day of Yoga
2 hours -
U.S. and Israeli Strikes on Iran: A Racist, Colonialist Assault on Sovereignty
3 hours -
Prof Gyampo clarifies interaction with Special Prosecutor over raid on SMS offices
3 hours -
Prof Gyampo called and texted OSP during raid on SML – OSP claims
3 hours -
Nigeria sprinter Favour Ofili switches allegiance to Turkey
3 hours -
Ahwoi and Bartels-Kodwo families open residence to mourners following passing of Ama Adoma Bartels-Kodwo
3 hours -
Mpox Outbreak: Western Regional Health Directorate springs into action
4 hours -
OSP rebuts Gyampo’s ‘vendetta’ allegation over investigation into Ofori-Atta
5 hours -
Ukraine still holds ground inside Russia’s Kursk, commander says
5 hours -
Nkwanta South MCE pays courtesy call on national Chief Imam, seeks prayers for peace
6 hours -
Kwasi Sibo helps power Real Oviedo to LaLiga promotion after 24-year wait
6 hours -
Broadcast and Build: How 2 of Ghana’s leading media giants are driving a bold socio-economic reset through strategic trade fairs
6 hours