Mzbel has disclosed that her entry into music industry was by accident, a reason she was not able to properly brand her craft.
The Ghanaian hiplife artiste told Kwame Dadzie during a discussion on Joy FM that she lost out on a number of opportunities because her brand was not put together well.
According to her, it was even one of the reasons she has not won any award, twenty years after being in the music industry.
“I am not blaming anybody. I think it is the branding.
If I were starting music today, I would put more effort in my branding. The branding wasn’t put together well. I was just put out like that, no proper branding. I would go on radio and say anything, put on any outfit, go where I am not supposed to,” she said.
She cited Becca as a female artiste who was well-branded by Kiki Banson for the music business. She therefore advised that up and coming female artistes should not repeat her mistake by pay particular attention to brands.
Mzbel, who shot into the limelight in 2004 with her maiden album 'Awoso Me', became the biggest female artiste during her prime.
She was also very popular in other African countries including Nigeria, Liberia, Ivory Coast, Kenya, among others.
However, while she admits she had her flowers from those countries, she claims her own country, Ghana has not celebrated he with any award.
Known for her outspoken nature, also said she has not retired from music. She is working on a new song that addresses bad friends.
She is known for songs like 16 Years, Awoso Me, Yopoo, Edey Be, Twe Ma Me, Braa Fiifi and My Bonnet.
Latest Stories
-
When scrutiny turns into siege: An open letter to the Vice President
4 minutes -
The time is now- Prez Mahama urges action to drive Ghana’s productive economy
13 minutes -
Elon Musk says he regrets some posts about Donald Trump
13 minutes -
Prudential Life Insurance leads mangrove restoration efforts at Ada
18 minutes -
Three Nations FC players charged for misconduct after abandoned match
33 minutes -
Minority urges gov’t to honour nurses’ conditions of service agreement
33 minutes -
GFA President commends clubs, fans and officials for successful 2024/25 GPL season
38 minutes -
Cedi appreciation: Transport Minister appeals to domestic airline operators to consider fare reduction
42 minutes -
Ken Ashigbey’s appointments are not Government Jobs – Let’s set the Record Straight
46 minutes -
Tragedy strikes Vision FC as player Habib Ganiu passes away
51 minutes -
President Mahama says Agriculture not an afterthought; pledges horticulture boost
57 minutes -
NDC’s Dr Tanko-Computer alleges 2020 election was rigged
1 hour -
Tema and Takoradi Ports to become 24-hour hubs soon – Mahama
1 hour -
Traders at Ho Central Market raise concerns over decongestion exercise
1 hour -
Ken Ashigbey vows to sustain anti-galamsey fight despite new role at Chamber of Mines
1 hour