Samuel Dentu, Deputy Chief Executive Officer in charge of Operations & Finance at the Ghana Export and Promotion Authority (GEPA), has advised wood crafters and cane weavers to take advantage of social media to market their goods.
He noted that using Facebook, Twitter, WhatsApp, and other online platforms would offer them a bigger market place to advertise and sell their goods and enable them stay in business, especially during this pandemic.
He indicated that due to the protocols instituted against the spread of Covid-19, businesses would be better promoted on social media, stressing that it would solve the issue of low patronage of their products in these abnormal times.
Mr Dentu gave the advice when the Authority donated Personal Protective Equipments (PPEs) worth hundreds of cedis to the Wood Craft and Cane Weavers Association (WCCA) in Takoradi.
The items include one hundred and fifty-five bottles of hand sanitizers, one hundred and fifty-five face masks, eight Veronica buckets together with basins, liquid soap, tissue paper, and trash bins.
According to him, the action was to aid the reduction of community spread.
The Deputy CEO stressed that it was important to adapt and continue to strive in these difficult times, stressing that the Authority was ready to give them the training necessary to assist them to promote and sell their products online.
Meanwhile, in an interview with the Chairman of WCCA, Mr Tony Tetteh Blankson complained about the low patronage of their products.
He pointed out that they have put in place all the safety protocols and urged the general public to patronize their goods and services to enable them to stay in business.