A Political Marketing Expert, Professor Kobby Mensah at the University of Ghana (UG) says the New Patriotic Party (NPP) do not look confident going into the Assin North Constituency by-election.

According to the expert, the enthusiasm of the political party seems to have dwindled compared to that with which they approached the just-ended Kumawu by-election.

This, he explained is due to the fact that the Assin North constituency is not the stronghold of any of the parties and because of that, no one can be certain of winning.

"If you look at the kind of intensity the NPP is sent to Kumawu for example, you do not see the same intensity in Assin North and that actually gives some kind of indication that they're not so confident in Assin North as they were with Kumawu.

"And of course, rightly so because Kumawu was a stronghold. Assin North is not a stronghold. Assin North is give and take between the NDC and NPP," he said on Joy FM's Super Morning Show on Monday.

Prof. Kobby Mensah explained that what might also be accounting for the low intensity on the part of the NPP is lessons learnt from the 2020 election.

He added that the fact that the NDC's candidate won the seat in 2020 and had actually put up some good performances as far as development within the constituency is concerned, the NPP cannot be certain of winning.

Meanwhile, the Assin North by-election is just a day away.

Many stalwarts of both parties have trooped into the constituency to campaign massively for their candidates.

The NDC's James Gyakye Quayson will be up against the NPP's Charles Opoku in what many are calling a close contest.