National Science and Maths Quiz (NSMQ) on the Joy News and Joy Prime TV channels have been awarded the Chartered Institute of Marketing Ghana-New Media Campaign of the Year 2022.

Winning the award is indeed a significant recognition of the Quiz programme's contributions to education and intellectual engagement.

The NSMQ plays a vital role in promoting science and mathematics education and fostering intellectual curiosity among students in Ghana.

Such an award underscores the program's importance and effectiveness in achieving these goals.

It also highlights its positive impact on the country's educational landscape.

This recognition is well-deserved and demonstrates the value of initiatives that encourage learning and critical thinking in science and mathematics.

A citation by the institute which came with the award said, "In a bid to move away from the conventional way of reaching your target audience, you opted to shift the paradigm of modernisation, all towards revolutionising the communication space."

CIMG stated the novel ways that Primetime Limited, creatively deployed the campaign to achieve a list of objectives.

The Institute noted; "audience engagement and reach, global exposure, cost-effective production, data collection and analytics, partnership and collaborations, brand modernisation, feedback and improvement, competition and differentiation; which hitherto was done via traditional media."

Organisers of the popular quiz show were acknowledged for their admirable ability to use the campaign to target a clearly demarcated audience comprising senior high schools (SHS), alumni, education institutions, PTAs and the general public.

CIMG said, the adept way this was done "swept our team of evaluators off their feet, who commend the efficient and reverberating manner in which you executed your campaign."

Managing Director of Primetime Limited, Nana Akua Mensa-Bonsu, said, "We feel elated and fulfilled that we have received recognition for all the hard work we put into the show each year.

"We are grateful to the CIMG for the recognition and encouragement."

She also thanked the Ghana Education Service (GES) and Education Ministry and "our corporate sponsors for the financial support to the programme.

"Thank you to all our collaborators, fans and everyone who supports us in any way, to put up a great show each year. We are immensely grateful to you all."

Primetime Limited also won the coveted CIMG TV Programme of the Year 2022 with its NSMQ Show.