Audio By Carbonatix
Setting: There were no/limited use of party colours. The Ghanaian flag gave it a nationalistic feel. The rest of the background was pretty clear with no other designs or decorations. The bare settings allowed viewers to focus on the individual with no distractions. The green hash tag wasn't visible enough. In future other related digital information could be presented briefly on screen maybe as a superscript.
Grade: B+ for setting.
Style/Delivery: Mahama was well composed and appeared confident. His voice sounded tired and strained at times but he was overall very clear and smooth. There were no breaks and he seemed very much at ease. His body movements were on point except for situations when he used the one arm on table and the other sideways like the newscasters sometimes do. Didn't come off too well on him. He was best when he clasped his hands together. He was serious, forthright and well composed.
Grade: A- for delivery
Structure/Format: This is where I had major concerns. Yes the basic social media features of engagement and immediacy was there but I feel more could be done in terms of interaction and immersion. There was a feeling something was lacking. It appeared to me that the methodology for the show was not well thought through enough. If there's a decision to go with a studio audience then it should be expansive and broadened out enough, if not they could stick with a purely online audience. The sparse nature of the in house audience felt lacking and didn't give a very robust feel.
Grade: C+
Content: We all know the major pointers by now: cancellation of the CST tax, review of free SHS, creation of staple crop processing factories, elimination of licensure exams for teachers, reduction in the number of ministers etc.
Verdict: I'll leave the policy guys to evaluate this or take a stab. Also Ghanaians are the best judges.
Extra credit: You've got to give the Mahamites as I call them some credit for their post event work. They were very swift, very focused and very creative in their post event dissemination.
You've got to give it to the guys behind the scenes. It went as smooth as it could go. More work needed in the pre event dissemination and in the area of making it more engaging and immersive.
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Tags:
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Latest Stories
-
Sam George hails Deputy Minister as key partner in strengthening communications sector
2 minutes -
Ex-manager case: Black Sherif’s contract breach deemed ‘technical’ as court awards GH₵50k instead of GH₵1.1m demand
18 minutes -
GRA launches AI-powered system to boost revenue and curb customs fraud
22 minutes -
DVLA launches plans for permanent office in Jomoro to improve service delivery
27 minutes -
Bekwai Court jails houseboy for pouring acid on SHS leaver
28 minutes -
Ablekuma Fan milk residents protest over bad roads
31 minutes -
Gov’t aware of transport challenges, taking steps to fix them– Vice President
33 minutes -
TTAG advises teacher trainees to stay home as CETAG strike remains unresolved
42 minutes -
Kwakye Ofosu explains exclusion of Finance Minister, BoG Governor from Economic Advisory Group
44 minutes -
Kelvin Ofori joins Slovenian champions Olimpija on loan from Slovan Bratislava
45 minutes -
Gov’ t to support Metro Mass, Aayalolo and private sector with high-occupancy buses – Prof Opoku-Agyemang
55 minutes -
Ashanti Regional Minister announces restart of some legacy road projects
1 hour -
JOY FM gave me the platform for my voice to be heard in Ghana and beyond – Reverend Sam Korankye Ankrah
1 hour -
Our ambition is to win the WAFCON – Kurt Okraku
1 hour -
IMF clarifies $214m figure as accounting cost, not GoldBod loss
1 hour
