A new welfare scheme for actors in Ghana was launched in Accra on Saturday, January 4, 2025 at Accra Marriott Hotel.

The initiative championed by Ghanaian actor and creative entrepreneur, Fiifi Coleman, is in collaboration with Hollard Insurance.

Speaking at the event, Fiifi Coleman indicated that the scheme is aimed at addressing some of the financial challenges actors encounter, especially when they are old or sick.

“Today, I present to you the Private Actors Welfare Scheme. We are stepping into an era when our futures are not left to chance but secured by the very we’ve dedicated our lives to. This scheme is more than financial security. It is dignity, it is respect, and above all, it is hope.

No longer will we live in fear of sickness or old age. No longer will we depend on charity for our basic needs. Let us under the sacrifices of our colleagues ensure that their journey, our journey ends in and not despair,” he noted.

Fiifi also intimated that the move is to create a future where every actor can live and retire with pride.

"Tonight, the suffering ends. Together we take control. When it comes to our future, we are the ones who will call, 'camera, lights, action!'" he added.

Speaking at the programme, Eunice Etornam Owusu, the Group Business and Partnership Manager of Hollard Insurance, interacted with the actors on modalities of the scheme.

The launch which was also a dinner for the actors was attended by renowned actors such Mawuli Semevo, Akofa Edjeani, Vivian Opare, Pascaline Edwards, Ken Fiati, Oscar Provencal, George Quaye, Naa Ashorkor, Salinko, Abeiku Sagoe, Edinam Atatsi, Fred Amugi, Nii Saka Brown, Amankwah Ampofo, among others.

Celebrated playwright and lecturer Dr. Mohammed Ben-Abdallah who also graced the occasion, urged the actors to embrace the welfare scheme.