The Minister for Sports and Recreation, Kofi Adams, has urged Ghana’s Ambassadors and High Commissioners to project the country as a leading destination for sports and recreation investment.

He made the call on September 4, 2025, at the Conference of Heads of Mission and Orientation Programme for Newly Appointed Envoys of Ghana, organised by the Ministry of Foreign Affairs and Regional Integration.

The gathering brought together envoys and experts from key national sectors to deliberate on strategies to advance Ghana’s Economic Diplomacy Agenda, a central pillar of the government’s reset plan.

Delivering his address, he identified strategic investment opportunities within the sports and recreation sector.

These, he said, include infrastructure development and facility management, fitness and health promotion industries, youth academies for talent identification and development, as well as sports apparel and equipment manufacturing and distribution.

The Minister encouraged envoys to actively explore Public–Private Partnership (PPP) arrangements in these areas, assuring them of government’s commitment to creating an enabling environment for collaboration.

The Minister also outlined a series of policy interventions aimed at strengthening the sector. These include:

The Sports Development Fund, which has received Cabinet approval and is expected to be laid before Parliament. The Fund, he explained, is designed to provide a sustainable solution to the long-term financing challenges facing sports and recreation.

The National Recreation and Wellness Programme, anchored on National Aerobics Day and community-based integration initiatives, to promote mass participation, wellness, and inclusiveness across the country.

The School Sports Revitalisation Agenda, which will establish systematic U12–U20 pathways in collaboration with the Ministry of Education, the Ghana Education Service, and tertiary institutions to restore Ghana’s grassroots sporting culture.

The MP for Buem Constituency stressed that these initiatives are part of government’s broader commitment to reset Ghana’s sports and recreation landscape, ensure sustainability through partnerships, and position the country as a competitive global hub for sports diplomacy, talent development, and investment opportunities.