Dancehall sensation Shatta Wale has announced that 'ShattaFest' will now be an annual celebration following the overwhelming success of the 2025 edition.

The artiste made the declaration during a courtesy visit to the head office of Mobile Money Limited (MoMo) in Accra, where he expressed heartfelt gratitude to the company for partnering and supporting his birthday concert, 'ShattaFest' 2025.

“ShattaFest is a brand that we've built, and I believe with a few collaborations like MTN from MoMo and other affiliations, we're going to have it every year,” he said.

“We’re even thinking about taking it to other regions and even outside Ghana as well. This is a great initiative, and people should expect more.”

The meeting, which brought together members of the MoMo executive board and the award-winning artiste, reflected the strong partnership between the telecom brand and Shatta Wale’s team.

The 2025 edition of ShattaFest was powered by MoMo Fest (Mobile Money Ghana Limited), with support from Shaxi and Charterhouse.

Shatta Wale also commended Ghanaians and his fans for their massive turnout at the Black Star Square on October 18, describing it as proof that Ghana’s creative space can thrive with the right corporate backing.

“Thank you to MTN from MoMo, my Shatta Movement fans, and the whole of Ghana. I believe it wasn’t only my fans that came, but most Ghanaians also really supported for this thing to happen,” he said.

Reflecting on how to attract more corporate investment into the entertainment industry, Shatta Wale emphasised the importance of professionalism and consistency.

“I think it’s about discipline, hard work, and how we push the agenda of what we do. For me to have a brand like this come on board shows that the corporate world is ready to support people like us.”

Speaking during the meeting with board members of Mobile Money Limited, Shatta Wale said it had always been his dream to work with the company and described the partnership as “a blessing and a success.”

He described the collaboration as a dream come true, saying it marked an important milestone in his career.

“So when this MoMo stuff came up, I was like, I have this idea that I want to do, but I didn’t know which dates to. But when it got to my birthday season, I was like, let me just try, and lo and behold, your team said yes.

“God bless everyone here who accepted it, and it really became a success for me. I’m still shocked up to now.“

He expressed his gratitude to Mobile Money Limited for believing in his vision, adding that he is open to future collaborations that will continue to inspire and empower Ghana’s youth.

On his part, the CEO of Mobile Money Limited, Shaibu Haruna, expressed appreciation to Shatta Wale, describing him as an inspiration to the youth.

He praised Shatta Wale for his impact on the entertainment industry and his influence, saying the company was proud to be associated with him.

“We thank you for the things you’re doing for our youth — inspiring them and pushing the boundaries of Ghana’s music industry. We’re proud of your achievements and glad to be associated with you.”

Tens of thousands of fans thronged the Black Star Square in Accra on Saturday, October 18, for Shatta Fest 2025 x Shattabration: The King Calls, the highly anticipated birthday concert celebrating the dancehall artiste.

The event featured a star-studded lineup including Sarkodie, Samini, Wendy Shay, Medikal, and others, making it one of the biggest live events of the year.