The Chief Executive Officer of StarOil Ghana, Kwame Tieku, has taken a swipe at competitors, questioning the company’s low pricing strategy, insisting Ghanaians have not forgotten who stood with them when fuel prices surged in 2022.

In a Facebook post that has sparked debate within the downstream petroleum sector, Mr Tieku recalled how StarOil deployed its then 162 fuel stations to cushion consumers at a time when prices were, in his words, “racing upwards unbearably”.

“When in 2022 prices were racing upwards unbearably for Ghanaians, we were the ones who used our 162 stations then to keep prices as low as possible, when the ‘other inefficient one’ who should have known better was busy pricing along with the ‘obroni’ ones,” he wrote.

Questioning why StarOil’s credibility on low pricing is now being challenged, Mr Tieku stressed that customer loyalty to the brand remains strong.

“Now they come questioning our credibility in low pricing?” he added.

He further disclosed that StarOil recorded its highest daily sales on record over the weekend, attributing the performance to growing customer loyalty under the company’s Starsavers initiative.

“Starsavers are united more than ever before, and we had our highest daily sales on record so far this weekend. We are firmly on course to delivering 90 million litres by the end of the month. Ghanaians have not forgotten,” he said.

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Although no names were mentioned, the comments are widely believed to be a response to remarks by the Chief Executive Officer of state-owned oil marketing company Goil, Edward Bawa.

The exchange comes amid renewed competition in the downstream petroleum sector, with oil marketing companies aggressively contesting market share as consumers remain highly sensitive to fuel price movements.

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