George Wiredu Duah, a media entrepreneur and cultural advocate, has urged the Ghana Tourism Authority and the Creative Arts Agency to build on the growing popularity of Fugu Fridays by developing it into a fully fledged Fugu Festival in the Northern Region ahead of Ghana Heritage Month in March.

He said the recent viral attention on Fugu, sparked by the President’s outfit during his visit to Zambia, offers a timely opportunity to transform a cultural trend into a sustainable annual event with national and international appeal.

“What started as Fugu Fridays was beautiful, but now is the time to expand the conversation into a festival — one that engages young people, celebrates tradition, and ensures Fugu becomes top-of-mind in our culture, just as we have done with caftans and the Wear Ghana agenda,” Wiredu said.

According to him, the proposed Fugu Festival should be staged in the Northern Region, where the tradition originates, and serve as a hub for culture, tourism, and enterprise. He suggested the festival should feature:

• Traditional artists performing live

• Fugu sellers and vendors showcasing local cuisine

• Travel and tour companies organising trips from Accra, Kumasi, and Takoradi

“This is about building a sustainable ecosystem — from the hospitality and transport industries to the creative arts. It’s about generating revenue, creating jobs, and expanding activities outside the capital region, while keeping our culture alive and relevant,” Wiredu added.

He stressed that Ghana Heritage Month presents the right platform to launch the initiative, saying it would celebrate national identity while creating long term opportunities for cultural pride, youth engagement, and economic growth.

“The Fugu Festival is not just about food; it’s about culture, community, and opportunity. The creative industry and government agencies must act quickly to make this a reality,” Wiredu said.

About George Wiredu Duah

George Wiredu Duah is a media entrepreneur, creative producer, celebrity publicist, talent manager, and live events strategist. He is known for promoting Ghanaian culture, talent, and traditions through content production, talent campaigns, and experiential events that connect the creative industry with broader cultural and economic impact.