Universal Merchant Bank (UMB) has organised its maiden virtual edition of the annual SME Clinic for over 200 of its SME customers across different business sectors.

The event was on the theme, “Running a Successful SME Business in a Disruptive Environment”.

In his welcome address, the Chief Executive of UMB, Benjamin Amenumey stressed on the bank’s commitment to its SME customers who have been hard hit by the novel coronavirus, with the decision to offer financial and non-financial support including free business advisory services, extension of loan moratoriums and several other interventions.

He added that the SME webinar is one of many initiatives the bank has implemented to continuously engage and gain deeper understanding into customers’ needs and challenges and to improve service delivery, tailor-made products and services specific to the needs of customers, especially in these uncertain times.

In her submission, UMB Director for SME Banking, Charlotte Lily Baidoo, emphasized the need for owners of SMEs to consider managing their finances prudently by allowing for the right amount of balance between risk and profit maximization, thereby ensuring business continuity for posterity.

Speaking on the topic “Harnessing Tech Innovations: a Catalyst for SME Growth”, the CEO of Global Accelerex Ghana, Sebastian Yalley, advised participants to embrace new and emerging technology in the service they render to their customers.

Presenting on the topic “The Opportunities Presented by Social Media for SMEs”, Faustina Appiah, of the Marketing and Communications Department stressed on the need for SMEs to seize the many exciting opportunities on social media to build and grow their brands, reach new markets and ultimately drive sales to dovetail into business profitability.

Participants expressed their profound gratitude for the timely nature of the session and for the continuous commitment UMB demonstrates to its customers.