National Organiser for the New Patriotic Party (NPP), has revealed that the campaign approach to employed by his outfit this year will be similar to the one used during the 2016 election.

According to Sammy Awuku, the party will enhance its social media visibility to complement its existing campaign strategy which helped them secure the votes from the public.

He stated explained that the party will spread their political message by embarking on person-to-person campaigns to have interactions with the electorates.

“We want to stick to our previous campaign strategy which worked for us. For us as a party, anything we want to disseminate, we have our regional, constituency structures, electoral area and a polling station.”

 “I think it is very effective but difficult. That medium of campaigning involves a lot. We tried that in 2016 and it brought us the needed result and we are planning on sticking to a similar strategy and in this instance enhancing our appearance and visibility on social media platforms,” he said last Saturday.

Mr Awuku noted that the decentralised bodies of the NPP are in place to help the dissemination of their campaign for the 2020 election.

The politician stated that this year’s process will be less vibrant considering the ban on political rallies.   

However, he stated that the NPP will carry out one-on-one campaign with strict observance of all safety protocols laid down by government.

“We did that in 2016 and in fact, this year’s campaign is going to be deeper than the retail campaign we embarked upon in 2016.

“It’s going to be more of a hawker campaign, taking to the people,” he told Emefa Apawu on JoyNews’ Beyond the Lockdown show.

There have been concerns by some members of the public on the conduct of political campaigns amid the sike in the country’s Covid-19 cases.