Audio By Carbonatix
Ghanaian Highlife musician Bisa Kdei believes that Ghana has not capitalised on the Year of Return initiative to sell Ghanaian music to the world.
Speaking in an interview with Accra FM, Bisa Kdei bemoaned the promotion of foreign music during the December in GH period.
"During recent Year of Return events, I don't think we use them well enough for ourselves. There are instances where foreigners come to experience Ghanaian music but end up listening to other genres.
We know a lot of people came to Ghana during the Year of Return, but a lot of shows were not playing Ghanaian songs but promoting other genres," he said.
He also noted that some promoters have hindered the rise of Ghanaian music, especially at the global level, due to their negative approach towards the music industry.
According to Bisa Kdei, it is very wrong to say Ghanaian music is not good enough while downplaying the efforts of the musicians, who put a lot of handwork into the craft.
Bisa Kdei also stated that the badmouthing of some promoters has also limited the growth of our music, especially with investors not willing to invest in the industry.
"You would have some promoters say no Ghanaian artiste can't sell the O2 Arena, and they keep downplaying the efforts of the Ghanaian artistes.
"Let's say good things so that it will encourage others to do their best. Nobody should say our music is not that good because some other artistes come to Ghana and even learn," he said.
Bisa Kdei is currently promoting his heartfelt single "Medaase" which is gradually making waves across the country.
Latest Stories
-
Black Princesses receive owed per diems for Tunisia World Cup doubleheader
12 minutes -
Gov’t plans GH¢10bn domestic infrastructure bond to fund roads, boost economic recovery
15 minutes -
Daddy Lumba estate battle deepens as Akosua Serwaah heads to Court of Appeal
20 minutes -
Bond market: Liquidity remains modest, turnover increases by 0.35% to GH¢1.59bn
26 minutes -
Bawku conflict:Â Court orders AG to justify continued detention of Seidu Abagre
29 minutes -
Boakyewaa Glover: To be witnessed
29 minutes -
Daily Insight for CEOs: The CEO’s role in driving leadership accountability early in the year
31 minutes -
Bawumia campaigned for NPP in Adenta – Akosua Manu hits back at Kennedy Agyapong
50 minutes -
Government’s reset agenda will take time to materialise – Ho Central MP
50 minutes -
Police seize over 1,600 parcels of suspected narcotic drugs in major bust
53 minutes -
Miguel Ribeiro Fiifi Brandful
54 minutes -
Trade Minister storms Abossey Okai to enforce fair pricing ,curb middlemen exploitation
58 minutes -
Hopeson Adorye calls for firm action against GWCL over persistent water shortages
1 hour -
Two burnt to death in fiery Offinso road accident
1 hour -
NPP flatly rejects Frimpong-Boateng’s claims, defends 2024 flagbearer vote
2 hours
