The Chief Executive Officer of Charterhouse Ghana, Theresa Ayoade has promised a ‘spectacular’ 2020 Vodafone Ghana Music Awards (VGMAs).
Speaking on Joy News’ Beyond the Lockdown Sunday, Mrs Ayoade indicated that with the relaxation of the ban on public gatherings across the country, she is confident that her company will organise an amazing event.
“We are happy to see that the restrictions has been eased a bit and so we are re-strategising with the new directives and the number limitation that the President announced. The event industry has also met as an association to agree on certain guidelines.
“So now we are more confident of putting together the event [VGMA 2020]. It may not be exactly as it used to be in the past but obviously, with what is happening now, it’s going to be a downscale version,” she said.
President Nana Akufo-Addo first banned all public gatherings on March 15 in a televised broadcast to curb the spread of coronavirus in the country.
At the time, Ghana had recorded only six cases of the disease.
But in his tenth televised address, he eased the imposed ban on social gatherings limiting participants to 100.
Thus, the CEO of Charterhouse Ghana was optimistic that the annual event will come off and they will incorporate all the digitised materials at their disposal for a successful show.
“We are very excited with opportunities, and the possibilities because we know that digital is the future and it is about time that we always start to think about events that are being done for both the live auditorium audience and the virtual audience.”
Explaining why the VGMA was not held virtually, the CEO said the energy that comes with the event would have been lost.
For her, having some live audience at the auditorium will provide some level of exuberance during the event.
“We didn’t want to do a fully virtual event because we thought that the nature of the VGMA and its celebrations will really be lost if we did it an entirely virtual event.
“At the beginning stages of it [Covid-19] was very scary, people were uncertain and people were not in the right place mentally. So we felt that, it didn’t fit with the experience that the VGMAs came with,” she added.
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