Audio By Carbonatix
CEO of Charterhouse Multiple Concept Group, Theresa Ayoade, has made an interesting revelation about her return to Ghana about three decades ago.
Theresa, who had returned from London, opted to work as a sales girl at Adabraka, a suburb of Accra.
She made the revelation to Roselyn Felli on Prime Morning, Wednesday, February 15. According to Theresa, her father experienced financial challenges, thus could not continue paying her school fees, necessitating a move to Ghana with an intention of getting into employment.
“…I went to the UK to pursue my degree course in economics and my parents were sponsoring me at that time. But my father ran into a few financial challenges, which made it difficult for him to continue paying my fees or sponsoring me…I had to stop. My education was truncated…” she narrated.
Upon her return to Ghana, she realised most of her mates were pursuing further education in universities across the country. A conversation with a friend resulted in an opportunity to work as a sales girl in a shop at Adabraka, selling lighting fittings.
“I called up a friend…he said, oh I have a shop. You can come and sit in my shop. I said okay. It’s better than sitting at home… The shop was selling lighting fittings. So I was a sales girl in Adabraka and that’s how I started my career in Ghana,” she detailed.
A determined Theresa wanted more than staying just a sales girl at a shop. This led to finding bigger opportunities in media such as The Multimedia Group Limited, despite her original ambition of becoming a banker.
She rose through the corporate ladder with her background in sales and emerged the Sales and Marketing Manager at Luv FM located in Kumasi and was later promoted as the Promotions Manager at Joy FM two years after.
“I was the only girl in the sales team and when the opportunity came…., I was the one who was promoted to go to Luv FM as the Sales and Marketing Manager…I worked in Kumasi for about two years and I came back to Joy FM where I was promoted to Promotions Manager…,” she recounted.
She finally left Multimedia Group Limited, met her husband and joined forces together with him to form Charterhouse organisation in 2002.
Theresa Ayoade is currently the CEO of Charterhouse Multiple Concept Group noted for organizing the famous Vodafone Ghana Music Award (VGMA), Night of Thousand Laughs, Miss Malaika and many big events in Ghana.
Latest Stories
-
Mahama commissions Odumase Krobo Divisional Police HQ, boosts operations with vehicles
8 minutes -
Roads Minister urges contractors to stay on site, assures prioritised payments
12 minutes -
Suhuyini credits Ameri plant for averting 2024 power crisis in Kumasi
14 minutes -
Thirteen killed in Israeli strikes on southern Lebanon, health ministry says
28 minutes -
Tano North MP sounds alarm over galamsey devastation, accuses officials of shielding perpetrators
29 minutes -
World Relays: Ghana miss automatic qualification after finishing 4th in heat
36 minutes -
NACOC disrupts suspected drug network in Winneba ahead of Aboakyiri Festival
52 minutes -
You don’t need to incur GH¢15.6bn loss to stabilise the economy – Dr Boako tells gov’t
1 hour -
Video: Dr Gideon Boako explains why he thinks BoG’s 2025 losses is more than GH¢15.6bn
1 hour -
The Bank of Ghana has not made any losses that should be a topic for discussion — Sammy Gyamfi
2 hours -
AMA to reintroduce Town Councils to enhance sanitation enforcement
2 hours -
Central bank’s inflation fight since 2022 came at a cost – Prof Turkson
2 hours -
If BoG isn’t a profit-making institution, it also can’t be a loss-making one – Kofi Bentil
3 hours -
Rethinking intelligence in the age of Artificial Intelligence
3 hours -
‘Every day is about survival’ – Workers demand action beyond May Day celebrations
3 hours