Emirates' newest sponsorship partner, the French football club Olympique Lyonnais (OL), played their first match under the Emirates contract in special one-off jerseys with the words "Dubai is Open" across the front.

The friendly match was played against OGC Nice on Saturday at OL's Groupama Stadium.

Instructed by Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group, the bespoke jerseys were created to help raise awareness that Dubai has re-opened for tourism.

It comes on the back of the Dubai Government's recent announcement that welcomes business and leisure visitors to the city from 7^th July.

The "Dubai is Open" message will also be visible on digital signboards across Emirates' other football sponsorships in Europe, including Real Madrid and Arsenal.

On 1^st July, Emirates became the Official Main Sponsors of the Lyon-based football club. The official 20/21 home jerseys featuring Emirates "Fly Better" logo will be revealed ahead of the new season.

Currently, Emirates has resumed flights for passengers to over 50 cities, and has announced that it will deploy its flagship A380 aircraft to Paris from 15 July.

Through its Dubai hub, Emirates offers safe and convenient connections between the Americas, Europe, Middle East, Africa and the Asia Pacific.

Dubai is Open

Customers from Emirates' network will also now be able to travel to Dubai as the city opens for business and leisure visitors from 7 July, with new air travel protocols that facilitate travel for UAE citizens, residents and tourists while safeguarding the health and safety of visitors and communities. 

Visitors to Dubai should hold an international health insurance policy covering illness from Covid-19 for the duration of their stay.