Legal Counsel to President Akufo-Addo, Kow Essuman has taken on former President John Dramani Mahama following the latter's quest to lead the country again.

Mr Essuman says that Mr Mahama is a "terrible product" to be branded and thus his handlers are suffering to market him to Ghanaians.

Haha the man on the street? We will return to this debate after November 4 when Bawumia has the mandate of the Party. Until then, please let your boss help his brand strategist otherwise the debate between him and his brother, Bawumia, will be too easy for Bawumia. In the… https://t.co/lmFk8a03JO pic.twitter.com/39sddAH5Re

— Kow Essuman (@kaessuman) September 5, 2023

Mr. Essuman who is engaged in social media exchanges between himself and the former Deputy Communications Minister, Felix Kwakye Ofosu, said citizens do not take the former president seriously.

Fmr President Mahama’s Brand strategist abre!

Trying so hard to brand a “terrible product” for the political market only for the “terrible product” to make a statement which reminds discerning Ghanaians of who he truly is.

When they finish too a, they want to copy Government’s…

— Kow Essuman (@kaessuman) September 5, 2023

According to him, his assertions are based on Mr Mahama's performance in government

"Trying so hard to brand a “terrible product” for the political market only for the “terrible product” to make a statement which reminds discerning Ghanaians of who he truly is. When they finish, they want to copy the Government’s hashtag. Ah!"

On his part, Mr Kwakye Ofosu described Vice President Dr Mahamudu Bawumia who is seeking to lead the governing New Patriotic Party (NPP) as a "failure."

With this level of failure,Bawumia can't debate even me.

He doesn't even have the courage to comment on the economy anymore.

Let him mention "Domestic Debt Exchange Program". https://t.co/UBO5BdW2W3

— Felix Kwakye Ofosu (@FelixKwakyeOfo1) September 5, 2023

He insisted that Dr Bawumia has been a disaster and has thus run away from speaking on economic issues.

"With this level of failure, Bawumia can't debate even me. He doesn't even have the courage to comment on the economy anymore. Let him mention the 'Domestic Debt Exchange Programme."