The National Entrepreneurship and Innovation Plan (NEIP) in collaboration with Ministry of Finance, World Bank, Afro-Arab Microfinance and ZongoVation Capital has launched the Zongo Startup Summit.

The programme which seeks to rekindle the entrepreneurship spirit amongst the inhabitants of Zongos and inner cities was launched on Saturday under the theme "Empower, Connect, Transform: Elevating Zongos' Entrepreneurship Spirit."

Delivering his speech as the special guest of honour, Benjamin Quashie, recognised the vital role entrepreneurship within Zongo communities would contribute to the nation's socio-economic development.

The Group Chairman for Allied Consortium Group shared that entrepreneurship in his view, is not merely a path to economic development but also a catalyst for empowerment and community growth.

"As we embark on this journey, let's explore the reasons why entrepreneurship is crucial for the Zongo community," he added.

As a businessman himself, Mr Quashie, brought to the fore, the challenges that entrepreneurs, especially in the Zongo community, are likely to face.

According to him, access to initial capital, bureaucratic hurdles and lack of infrastructure are significant obstacles, adding, "Despite these challenges, I urge you not to lose hope. I urge you to believe in the story of the many business people who have emerged successful despite the harsh business environment" he encouraged the Zongo participants."

"Think of names like Asumah Banda, who has made significant strides in various business sectors, proving that success knows no boundaries when determination and hard work are at the forefront".

He further urged entrepreneurs in Zongo communities to capitalise on former President John Mahama's vision to implement a 24-hour economy.

According to him, entrepreneurs by offering goods and services during non-traditional hours, catering to the needs of customers who work unconventional shifts it would also serve as a job creation opportunity, as the expansion of business hours may lead to increased demand for labor, creating job opportunities within the Zongo community.

"This could be particularly beneficial for youth employment and skill development. The implementation of a 24-hour economy would also bring diversity to our economic activities. Zongo entrepreneurs might explore new markets, products, or services to meet the demands of a round-the-clock society, fostering innovation and growth", stated Mr. Quashie.

"However, I urge all my brothers and sisters here today to rally behind this vision, as many have demonstrated in the past few days, to rescue our Ghanaian economy. This, in turn, would benefit our business setups and bolster our spirit towards the entrepreneurial hub," he noted.