The Country Managing Partner of Deloitte Ghana, Daniel Kwadwo Owusu, is urging businesses to adopt Artificial Intelligence (AI) solutions that are not just experimental but deliver measurable business value, whether enhancing customer experiences, automating operations, or unlocking new business models.

His advice is premised on the future of AI that will see generative AI and agentic AI becoming seamlessly embedded in existing digital tools, amplifying productivity, creativity, and accessibility exponentially.

Opening the Deloitte 2026 Technology, Media and Telecommunication (TMT) webinar, Mr. Owusu said the hype around AI is becoming more measured less about futuristic headlines and more about tangible value, robust integration, and responsible scaling.

“In fact, as the Deloitte report highlights, we are seeing the gap between the promises of AI and its real-world impact starting to narrow, not by chance, but through sustained effort in areas like data governance, workflow integration, and regulatory alignment. In Ghana, these lessons are more pertinent than ever as we accelerate our digital transformation across industries, leveraging AI not only to innovate but to solve real-world challenges from financial inclusion to healthcare outreach, from efficient agriculture to robust manufacturing processes”, said Mr. Owusu.

Transformative Technologies in Media

The Deloitte Country Managing Partner also said the explosion of short-form video, the rise of video podcasts, and the growing independence of digital content creators all signal a shift towards mobile-first, consumer-centric storytelling.

According to him, independent media makers in Ghana now have access to tools once reserved for global studios, empowered by generative AI and platform democratisation.  “This trend opens new doors for Ghanaian cultural exports, local storytelling, and economic participation in global entertainment markets”.

 Infrastructure and Sovereignty

Another strategic topic for discussion in the report was technology sovereignty - the imperative for countries and regions to be more self-reliant in digital infrastructure.

For Ghana and Africa, Mr. Owusu said this calls for investments in data centres, cloud, next-generation connectivity, and AI capabilities, preparing us for a future where digital sovereignty is an economic and national priority.

The report also warned that, while infrastructure upgrades in telecom are valuable, customer engagement in mature markets may increasingly depend on creative reward schemes rather than raw network performance.

Mr. Owusu concluded, saying, technology, media, and telecommunications are no longer mere sectors but they are engines of national growth and vehicles for strategic ambition.

Speaking on behalf of the Minister of Communication, Digital Technology and Innovations, the Director of Innovations, Emmanuel Ofori, commended Deloitte Ghana for convening this timely dialogue, saying, “Conversations such as this are important because they allow us to observe technological change while anticipating it and position ourselves strategically within it”.

He pointed out that the Technology, Media, and Telecommunications sector is reshaping economies, governance, and societies. “AI, 5G, cloud computing, and next-generation connectivity are creating opportunities for innovation, inclusive growth, and social transformation. Today, we explore trends that will not only change markets but redefine how nations connect, govern, and create value for their citizens”.

He expressed his Ministry’s commitment to working with industry partners such as Deloitte, as well as the broader technology ecosystem, to ensure that Ghana continues to build a resilient, inclusive and innovation-driven digital future.

The Deloitte 2026 TMT report highlighted how AI is redefining the foundations of hardware, software, telecom, and media. Additionally, AI is driving infrastructure investment, reshaping business models, and accelerating shifts in how people connect and consume content—creating a more competitive and complex digital economy in 2026 and beyond.