Joy Prime has extended its sincere appreciation to businesses and patrons who participated in the just-ended Ecobank-Joy Business SME Fair.

Held at the GHUD Park near the Accra Mall, the 3 day-fair brought together hundreds of exhibitors and patrons eager to connect, sell, and learn in an engaging space that celebrated local enterprise and creativity.

In a short statement released by Multimedia, the Head of Sales and Marketing, David Max-Fugar described the engagement and contribution of exhibitors and patrons as invaluable to the success of the event.

“The event succeeded in fostering collaboration, innovation, and the exchange of ideas among SMEs and stakeholders—objectives that were realized largely through the active involvement of participants such as yourself”, he said.

Max-Fugar promised patrons and exhibitors to address all organizational challenges encountered during the fair in subsequent editions.

“We acknowledge that there were certain organizational challenges encountered during the fair, and we are truly grateful for your patience, understanding, and continued support throughout. Your professionalism and commitment greatly contributed to the positive outcomes achieved despite these difficulties”.

Ecobank-Joy Business SME Fair

The three-day Ecobank-JoyBusiness SME Fair 2025 concluded on Sunday, November 2, with a definitive bang, solidifying its status as the nation’s largest and most successful business-to-consumer (B2C) convergence of the year.

The Ghud Park, Accra Mall, was a scene of continuous, overwhelming success, characterised by overwhelming patronage, million-cedi sales volumes, and a spectacular series of celebrity performances that kept the energy soaring until the final hour.

The fair, organised by the Multimedia Group Limited and spearheaded by Joy Prime in partnership with Ecobank, shattered expectations by successfully integrating serious commerce with high-octane entertainment, delivering massive returns for both vendors and shoppers.

The final day's attendance figures pushed the overall patronage into thousands for the three-day run.