Award-winning Investigative journalist, Manasseh Azure Awuni, has described journalism as a rewarding profession that offers not only financial benefits but also public recognition and influence.

According to him, the field creates room for a journalist’s voice to be heard, respected, and valued in society.

"Journalism pays,” he said. “It gives you recognition and audience. Your voice carries weight, and people listen when you speak or write.”

Mr Azure made this statement while speaking at a Student-Staff Consultative Meeting with The Multimedia Group, held on Wednesday, June 25, 2025, at the South Legon campus of the University of Media, Arts and Communication – Institute of Journalism (UniMAC-IJ), organized by the Faculty of Journalism and Media Studies (FOJAMS) as part of efforts to bridge the gap between classroom learning and media industry realities.

He encouraged journalism students not to be discouraged by the perceived challenges within the profession.

The investigative journalist explained that journalism, when practiced with commitment and integrity, can shape one’s destiny, influence national conversations, and open doors to powerful and impactful opportunities.

He also shared personal reflections on how journalism elevated his life and career, stressing that the rewards of the profession extend far beyond fame or salary.

Also speaking at the event was the Channel Manager of JoyNews, Kwaku Owusu Peprah(KOP), who advised students to remain intellectually curious and focused.

He emphasised the importance of building strong professional relationships, being consistent in their efforts, and upholding the highest ethical standards in their work.

He noted that integrity is what sustains a journalist’s credibility, and urged the students to approach their careers with discipline, vision, and resilience.

The consultative meeting forms part of FOJAMS’ broader mission to offer students not just academic training, but exposure to the real-world expectations and demands of the media profession.

As the program ended, one message stood tall: journalism is not just a job; it is a powerful calling that, when embraced fully, brings reward, recognition, and respect.