LUV 99.5 FM, in collaboration with the Komfo Anokye Teaching Hospital (KATH) Blood Bank, has organised a successful blood donation exercise at the LUV–NHYIRA FM premises in Kumasi.

The initiative, held under the theme “Donate a Pint of Blood to Save a Dying Soul,” sought to mobilise residents to support the urgent need for blood to save lives.

Close to 200 pints of blood were collected from voluntary donors in the exercise.

Authorities at the Komfo Anokye Blood Bank commended the gesture, emphasising that blood remains a critical resource in saving accident victims, mothers in childbirth, and patients undergoing surgery.

"So far, it has been one of the successful blood drives seen. The number of people who trooped here in the morning juxtaposes how LUV FM, Multimedia, is where you can reach. I would like to appeal to the public that blood donation is nothing to be afraid of.

"Blood is life and the need for blood is constant, so I will advise that people enrol anytime we campaign for blood because we need a regular blood supply to save mothers who are going to give birth, accident victims and people who are awaiting before we can do surgery. A lot of people need blood, and without people voluntarily donating, we can not get this blood," explained Christian Oppong Mensah, Head of Recruitment at Komfo Anokye Blood Bank.

Management of LUV FM expressed their gratitude to the donors and sponsors for their selfless act and encouraged the public to cultivate the habit of regular blood donation to help save lives.

Speaking on behalf of LUV FM, Mr. Eric Inkoom expressed his satisfaction and gratitude.

"We started this blood donation campaign some two decades ago, and each edition has been successful. Today, we brought in institutions, tertiary and senior high schools, to support that course. Komfo Anokye Blood Bank is always in need of blood. The report we had over the period was not encouraging, so we had to bring together the people of Kumasi and Ashanti to donate a pint of blood to restock the Komfo Anokye Blood Bank.

"That is why we organised the donation today, together with our sponsors, bringing the people of Kumasi to show love. The program has been a success," he said.

Mr Elvis, well known as "Ante Naa", a regular blood donor and advocate, called on the government through the Ministry of Health to set a National Blood Donation Day due to the high demand for blood in the various health facilities and how lives are lost because of its absence.

The program was made possible by the help and sponsorship of St. Ben Jewelry, Newshorn Dental Consult, A.B.A. Herbal Centre, Dentoral Charcoal Toothpaste & Alive Toothbrushes, Precise Specialist Clinic LTD, Jackson University College, Robert And Sons' Optical Services, Premium Foods, COA Mixture, COA Plus Mixture & COA - MT Mixture, Arash Motors LTD and Nassk Scientific Herbal And Research Clinic LTD

This exercise, which started as far back as 1999, adds to a series of community support initiatives championed by LUV 99.5 FM to promote health and well-being in the Ashanti Region.