A road safety awareness campaign dubbed “Save lives, Save cost, Drive Safely” has been launched in Cape Coast.

The campaign, an initiative of Bidi Group Limited and GOIL Company Limited in collaboration with the National Road Safety Authority (NRSA) seeks to create awareness on the need for necessary precautions to significantly reduce road accidents.

As part of the campaign, a “Save lives, Save cost, Drive Safely” merchandise stickers have been affixed on all products sold at GOIL marts with road safety messages reminding customers of their responsibility as road users.

Thus, for every product patronised at any GOIL mart, people are reminded of the threats to deaths and injuries on the road and what they could do to minimize the risk.

Central Regional Head of the NRSA, Linda Affotey-Annang, expressed delight at the campaign and underscored the need for similar collaborations to deal with the challenges of road accidents.

She said the campaign was targeted at every road user - drivers, passengers, riders, and pedestrians adding “we must be constantly reminded of our civic responsibility to save lives and cost."

The initiative, she said was tied to the national campaign of the NRSA which seeks to enhance best road practices for all category of road users.

The Human Resource and Administrative Manager of Bidi Group, Marylyn Owusu-Sekyere, said the high rate of accidents with its repercussions on the nation required collective and urgent actions.

She encouraged all stakeholders to work tirelessly to ensure that the campaign was sustained to achieve its objectives.

Madam Owusu-Sekyere commended the NRSA for their tireless efforts in ensuring safety on the road and assured them of her outfit's continual support and collaboration.

Western Zone Manager of GOIL, Faustina Martin-Davis, hoped that the campaign messages would ignite the passion of Ghanaians to be advocates of road safety and a patron of the GOIL brand.

Representatives of the Police MTTD, the GPRTU and the National Insurance Commission took turns to address the gathering and encouraged drivers and road users to adhere to road safety regulations.