Chinese technology group Huawei unveiled its latest smartphone Sunday, talking up the advanced artificial intelligence capabilities it hopes will cement its place among the world’s three biggest manufacturers.
The Shenzhen-based group’s new Mate 10 phone appears just weeks after Apple unveiled its top-of-the-line iPhone X, a timing choice many industry observers have read as a direct challenge to the California tech titan.
Huawei has become a fixture in listings of the top three smartphone makers by worldwide unit sales in recent years, investing heavily in technology and design to vault beyond the low- and mid-range devices that still round out its range.
Like rivals Apple and Samsung, it has built AI features directly into the processor at the heart of its latest phone, allowing the device to help users translate between languages, choose the most appropriate camera settings or take over busywork like organising files and photos.
Ideally, AI can help shift such everyday tinkering into the background, saving people time and minimising annoyance.
“This phone is designed for ultimate performance, that’s the most important thing,” Huawei consumer electronics chief Richard Yu told journalists and bloggers in the southern German city of Munich.
Huawei uses Google’s Android operating system rather than keeping the same tight control over hardware, operating system and third-party apps as Apple.
Google executive Jamie Rosenberg made a brief appearance on stage to promise new tools early next year to let developers access the phone’s AI processor.
“Computing is undergoing a fundamental shift from being mobile first to AI first,” Rosenberg said.
Have your say
More Technology Headlines
- 'Ugly' mistake sends Google data to China
- WhatsApp is going to delete all your messages
- Burned to death because of a rumour on WhatsApp
- Local IT firm develops employee verification solution
- Apple admits that there’s a major problem with the iPhone
- ICT is modern juju - University Professor
- Facebook will no longer force employees to resolve sexual harassment claims in arbitration
- Apple finds quality problems in some iPhone X and MacBook models
- China unveils AI news presenter
- Player anger over Rainbow Six Siege changes
- World’s first folding smartphone unveiled – and it’s not from Samsung
- Why big tech firms pays poor Kenyans to programme self-driving cars
- Don’t freak out about Apple's iPhone sales numbers
- Private messages from 81,000 hacked Facebook accounts for sale
- Google staff walk out over women's treatment