The UK is getting into the Christmas spirit earlier than ever, judging by the music we’re buying and streaming.
Mariah Carey’s festive hit All I Want For Christmas Is You returned to Spotify’s Top 40 last Sunday – a full two weeks earlier than three years ago.
The song also reappeared on the iTunes chart on 2 November, and is currently among the UK’s Top 50 downloads.
Carey is expected to re-enter the UK’s official chart on Friday. The song is already at 63 in the midweek countdown.
A re-entry would give All I Want For Christmas Is You its 100th week in the top 100, and mark the song’s 14th consecutive year on the chart.
The return of Carey’s hit is a bellweather for the start of Christmas season.
Behind her in the Spotify chart are six more Christmas songs, including The Pogues’ Fairytale of New York and Michael Bublé’s It’s Beginning To Look A Lot Like Christmas. Between them, the songs have more than 500,00 daily plays.
However, the UK lags behind countries like Estonia and Iceland, where listeners start shuffling their Christmas playlists in October, according to Spotify data.